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Communications Advisory Board returns for fall visit 

Fifteen board members and guests were in attendance on Sept. 25, 2015, to hear about the priorities and future of the School of Communications and to share their professional insight with students and faculty.

Jack MacKenzie (right), president and CEO of Mn8 Creative and a consultant for Magid Generational Strategies, speaks with students in Assistant Professor David Bockino’s class Sept. 25. Also pictured is Norby Williamson, executive vice president for production, program scheduling and development at ESPN.

​Fifteen members and guests of the School of Communications Advisory Board visited campus on Sept. 25, discussing trends in their professional worlds, examining the school’s upcoming priorities, receiving an update on the school’s facilities expansion, and speaking in nearly a dozen classes.

Photos of the board's visit are available on the school's Flickr page

At a luncheon, advisory board chair and “60 Minutes” senior producer Michael Radutzky praised Elon’s faculty and staff for being forward-thinking and innovative in the midst of significant change in the communications environment. Likewise, Radutzky commended the School of Communications students for their passion, adding, “The students are so focused and energized and voraciously dialed into their education.”

“I cannot overstate, on behalf of the board, what a remarkable place that Elon is,” he added. “We are reminded of it every time we come.”

For the luncheon program, four students shared their learning experiences over the summer: Michael Bodley ’16 about the News21 “America's Weed Rush” investigation, Shakori Fletcher ’16 about her ad sales internship at NBCUniversal, Matt Lee ’16 about his experiences as a production intern at ESPN’s “SportsNation,” and Tyler Meacham ’16 about the improbable viral success and copyright complications of Twisted Measure’s arrangement of musician Sia’s song “Chandelier.”

In the board’s morning session, Communications Dean Paul Parsons discussed several of the school’s priorities, including monitoring the rollout of the new media analytics and communication design majors and gauging the level of student involvement in student media and organizations.

In the afternoon session, the board interacted with university architect Brad Moore on the construction project, heard a recap of the communications fundraising campaign from Vice President Jim Piatt of University Advancement, and received an update on the university’s marketing study from Vice President Greg Zaiser of Admissions and Financial Planning.

Assistant Professor Max Negin’s COM 220 students welcomed Ann Camden, senior vice president of G&S Business Communications, to class during the School of Communications Advisory Board’s campus visit.  

​​​Board members who participated in the fall meeting were:

Michael Radutzky (chair), senior producer for “60 Minutes” and executive producer of creative development at CBS News

Roger Bolton, president of the Arthur W. Page Society, the professional association for senior public relations and corporate communications executives

Brad Brinegar, chairman and CEO of McKinney, an advertising agency based in Durham

Ann Camden, senior vice president of G&S Business Communications, an independent public relations agency based in New York City with offices in Raleigh

Tim Franklin, president of The Poynter Institute, a journalism education and training center in St. Petersburg, Florida

Bill Kanarick, senior vice president and chief marketing officer for Sapient Corporation, a global marketing and technology services company

Jack MacKenzie, president and CEO of Mn8 Creative and a consultant for Magid Generational Strategies, a leading research-based strategic consulting firm

Sunshine Overkamp, chairman of Overkamp Overkamp-Smith, a consulting firm in Atlanta that specializes in strategic planning and crisis communications

Lee Rainie, director of internet, science and technology research for the Pew Research Center, a nonpartisan “fact tank” based in Washington, D.C.

Craig Waller, president at Pace, a global content marketing agency based in Greensboro

Evan Welsh, senior director of corporate affairs at SAP, a market leader in enterprise application software in Philadelphia

Ken White, news director at WOWK-TV, a CBS affiliate in Charleston–Huntington, West Virginia

Norby Williamson, executive vice president for production, program scheduling and development at ESPN headquarters in Connecticut

Invited guests at the fall meeting were:

Travis Lusk ’05, vice president of broadcast solutions for Sorenson Media in New York City

Bruce K. Rosenblum, former executive vice president for Warner Bros. Media Research Insights and founder of the Time Warner Media Lab in New York City

Tommy Kopetskie,
Staff
9/27/2015 12:50 PM