Stevenson presents at 2017 Association of Popular Music Education national conference
Clay Stevenson, a lecturer in music at Elon, presented on topics relative to a cappella vocal production and crowd-sourcing for the independent musician.
Clay Stevenson, a lecturer in the Department of Music, delivered two presentations at the Association for Popular Music Education Annual Conference on June 16 and 17 at The University of Colorado Denver.
Stevenson’s first presentation focused on crowdfunding for musicians. Specifically targeting goals for an EP release, the presentation provided educators with a step-by-step process for instructing students in developing a successful crowdfunding proposal. Stevenson detailed the components of a music-centered crowdfunding proposal including “the pitch”, artist bio, production schedule, artist’s needs, rationale and incentives.
The second presentation, “A cappella Production: Tips and Tricks”, covered pertinent production techniques relative to editing and mixing a cappella music. With the rise of a cappella on college campuses, there is renewed emphasis on the importance of good audio production techniques for vocal recordings.
Stevenson demonstrated and explained time and pitch correction techniques that work to create relatively natural sounding mixes while accurately reflecting an arrangement. He also addressed bass concerns and demonstrated ways to fill out low frequencies in an a cappella production when bass is relatively absent in the recorded content.
The Association for Popular Music Education is an international organization with the goals of promoting and advancing popular music at all levels of education both in the classroom and beyond.