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Gala featured in WalletHub article about credit card marketing and security scandals

Prachi Gala, assistant professor of marketing, offered insights for the article which also touched on why cards charge annual fees and the use of celebrity spokesmen by banks.

An Elon faculty member has been featured by WalletHub for her knowledge of the credit card industry. 

Prachi Gala, assistant professor of marketing, offered expert analysis about credit cards in the recent article that looked at how banks market their credit car products to consumers. 

Gala offered insights in the "Ask the Experts" section where she discussed a wide range of topics, including credit card marketing and recent security scandals involving customer data. 

"Consumers should always be alert and concerned for any credit card, not just Wells Fargo, as the data leak can happen to anyone and any company," she wrote. 

Read the entire article here

pwright3,
Staff
7/3/2019 1:40 PM