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 The
National Association of Broadcaster's has awarded Connie Book and
Brooke Barnett one of six research grants to academic scholars as
part of its annual Grants for Research in Broadcasting program.
Each year, this program attracts research proposals from broadcast
scholars throughout the country. The grants program is designed
to stimulate interest in broadcast research, especially research
on economic, social or policy issues of importance to the commercial
broadcast industry. The
goal is to make high-quality research available to industry practitioners,
as well as to other academics.
 The
proposals are evaluated by an independent panel of academic and
industry research professionals and by representatives of NAB's
Committees on Local Radio Audience Measurement and Local Television
Audience Measurement. The awards are based on criteria that include
problem conceptualization, research method, contribution to the
field, and the clarity and thoroughness of the proposed research.
This year's
six winners and their topics are:
Brooke Barnett & Connie L. Book, Elon University, "Bandwidth Bonanza:
DTV PC & the Promise of Digital Business Opportunity for Broadcasters."
Jerry Condra, State University of New York - Oswego, "An Investigation
of Factors Affecting Training & Recruitment of Entry-Level Broadcast
Sales People."
Kimberly S. Gregson, Indiana State University, "Increasing SplashBack:
Once We Get the Broadcast Television News Viewer to the Web, How
Do We Get Them to Come Back?"
Herbert H. Howard, University of Tennessee - Knoxville, "TV Station
Ownership in the United States: A Comprehensive Study (1952-2002)."
Annie Lang, Indiana University - Bloomington, "News Program Pacing,
Arousal, Memory & Channel Changing."
Andrew T. Sweeting,
Massachusetts Institute of Technology, "Strategic Product Choices
in the Commercial Music Radio Industry"
The final reports from these research projects are due by May 2003.
Details about the Research Grants program are available at www.nab.org/research/grants/grants.asp.
NAB is an industry
organization that serves and represents America's radio and television
stations.
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