Costello presents research in Knoxville

 

Elon School of Communications professor Vic Costello and a colleague, Barbara Moore of the University of Tennessee, participated in a research symposium on Feb. 28 at the University of Tennessee-Knoxville.

Their paper "The Resurfacing of the Active Audience: An Examination of Television-Viewer Involvement Within the Social Communities of the Internet," was presented during the 25th Annual Research Symposium for the College of Communications and Information.

Costello and Moore examined responses from 757 television fans who commented on their use of the Internet for keeping up with a favorite television show and for interacting with other fans through online channels of communication. The data was coded and analyzed within the framework of theories dealing with television-audience activity.

Costello and Moore plan to submit their findings for publication later this spring.

 

 

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