A new curriculum
goes into effect in the School of Communications in Fall 2003. As
a result, students may see some strange names and numbers when they
look at the Fall course schedule to begin planning their schedules.
JCM 240 Television Production has been renamed JCM 220 Digital Media
Convergence. If you already have taken Television Production, do
NOT sign up for JCM 220. If you have not taken Television Production
and your curriculum requires it, then enroll in JCM 220. Your academic
adviser will help you if you have questions.
Here are the
changes in course names in the Fall 2003 schedule:
* JCM 215 Introduction to Communications - renamed JCM 200 Communications
in a Global Society.
* JCM 211 Public & Presentational Speaking - renamed JCM 211 Professional
Speaking & Rhetoric.
* JCM 218 Writing & Information Gathering - renamed JCM 218 Media
* JCM 240
Television Production - renamed JCM 220 Digital Media Convergence.
* JCM 225 Reporting
& Newswriting - renamed JCM 300 Reporting for the Public Good.
* JCM 333
Principles of Public Relations - renamed JCM 304 Public Relations
& Corporate Citizenship.
* JCM 261
Development of Cinema - renamed JCM 306 Development & Social Influence
* JCM 315
Media & Society - renamed JCM 315 Media & Culture
* JCM 495
Senior Seminar - renamed JCM 495 Great Ideas: Capstone in Communications
IS A COMPLETE LIST OF THE NEW COURSES AND COURSE DESCRIPTIONS FOR
THE NEW CURRICULUM:
COMMUNICATIONS IN A GLOBAL SOCIETY 4 sh
Contemporary mass media play a vital role in society, both locally
and globally. In this course, students study the importance of books,
magazines, newspapers, recordings, movies, radio, television and
the internet, and the messages carried through news, public relations
and advertising. The course emphasizes the relationship of media
and democracy, theories related to media effects, and the global
impact of communications.
PUBLIC SPEAKING 2 sh
Students learn principles for speaking in public settings, with
significant in-class presentation and out-of-class topical research.
The course focuses on the structure and effective delivery of ideas,
use of language, supporting evidence, reasoning and emotional appeals,
diction, pronunciation and nonverbal communication. Credit not given
in the major for both JCM 210 and 211.
JCM 211. PROFESSIONAL SPEAKING AND RHETORIC 4 sh
Students learn principles for speaking in both public and organizational
settings, with significant in-class presentation and out-of-class
topical research and rhetorical analysis. The course focuses on
the structure and effective delivery of ideas, use of language,
supporting evidence, reasoning and emotional appeals, diction, pronunciation
and nonverbal communication. Introduces ancient Greek and modern
American rhetorical examples. Credit not given in the major for
both JCM 210 and 211.
JCM 218. MEDIA WRITING 4 sh
Clear, logical writing is necessary to communicate effectively to
an audience. This course focuses on background research, interviews,
accuracy, attribution and styles of writing (print, broadcast, online,
news releases). Superior grammar and language skills are expected,
and Associated Press style is introduced. Students also write a
research paper on a communications topic. Prerequisite: C- or better
in ENG 110.
JCM 220. DIGITAL MEDIA CONVERGENCE 4 sh
Convergence is the blending of text, sounds and images in the media
environment to create new media. This course features units on visual
literacy, photo editing, audio processing, video editing and web
publishing. Students learn theories of aural and visual aesthetics
and produce individual web pages. Prerequisite: C- or better in
JCM 200 and 218.
JCM 235. INTERPERSONAL COMMUNICATION 2 sh
Interpersonal relationships can be enhanced through the acquisition
and development of communication skills. Topics include self-concept,
perception, conversation skills and conflict resolution.
JCM 237. SMALL-GROUP COMMUNICATIONS 2 sh
The effectiveness of small-group communications can be enhanced
through the acquisition and development of skills related to committee,
team and work-group processes.
JCM 251. COMMUNICATIONS STUDIES ABROAD 4 sh
Students who study abroad can earn credit for specialized study
on a communications topic.
JCM 300. REPORTING FOR THE PUBLIC GOOD 4 sh
Students gather and write news that is accurate, logical and compelling.
This course analyzes good writing by professional journalists and
teaches the importance of the sound and sense of words. Students
discuss concepts such as civic journalism, the watchdog function
of the news media, ethical practice, and journalismÕs role in serving
the public good in a democracy. Prerequisite: C- or better in both
JCM 200 and 218.
BROADCASTING IN THE PUBLIC INTEREST 4 sh
Broadcasting was conceived and is regulated to serve the public
interest. This course provides a philosophical, historical, technological
and social overview of the broadcast and electronic media industries.
It focuses on broadcast economics, management, audience analysis,
programming, media effects, governmental policy and FCC regulation
in the public interest. Prerequisite: C- or better in both JCM 200
JCM 304. PUBLIC RELATIONS AND CORPORATE CITIZENSHIP 4 sh
Public relations is the bridge between an organization and its many
publics. This course emphasizes the theories, strategies and techniques
in organizational environments (corporate, not-for-profit, associations,
agencies, government) and studies historical roots, formation of
public opinion, crisis management, marketing, and the ethical requirements
to be a responsible corporate citizen. Prerequisite: C- or better
in both JCM 200 and 218.
JCM 306. DEVELOPMENT AND SOCIAL INFLUENCE OF CINEMA 4 sh
The cinema has a rich history as an art form, from silent films
to today. This course explores the social influence of cinema, both
American and international. Students will analyze cinema as a business
enterprise and entertainment medium as well as an art form.
JCM 308. COMMUNICATIONS RESEARCH 4 sh
Theoretical and methodological knowledge is necessary to properly
conduct and apply mass communication research. This course explores
public opinion polling, marketing research and qualitative methods,
and highlights surveys, content analysis, focus groups and audience
analysis. Prerequisite: JCM 300, 302, 304 or 306.
JCM 311. INTERNATIONAL COMMUNICATIONS 4 sh
Media systems differ substantially in the Americas, Europe, Asia,
Africa and the rest of the world. In this course, students examine
the media systems of many countries, stressing the chief problems
of communications across cultural, economic, sociological and political
JCM 315. MEDIA AND CULTURE 4 sh
The media shape American culture, and culture in turn shapes the
media. This course considers media as a ritual of every-day culture
and maps the uneasy and parallel developments of consumer culture
and democratic society.
JCM 316. POLITICS IN MASS MEDIA 4 sh
The media have a tremendous effect on the American political system
in terms of news coverage, candidate visibility, political messages,
and the creation of public opinion. This course traces the evolution
of media impact to the present day.
JCM 318. ORGANIZATIONAL COMMUNICATIONS 4 sh
Every organization has its own internal patterns and practices of
communication. This course addresses the theories and workplace
issues related to culture, teams, interpersonal relations and organizational
strategy. Students analyze global, technological and ethical dimensions
of communication in organizations.
JCM 322. WRITING FOR ELECTRONIC MEDIA 4 sh
Writing for radio, television and other electronic media has its
own style, form and content approaches. Students focus on writing
news, commercials, public service announcements and other copy for
the ear. This course teaches the importance of the sound and sense
of words, and students discuss contemporary issues. Prerequisite:
C- or better in both JCM 200 and 218.
JCM 325. EDITING AND DESIGN 4 sh
Precision in word usage and style and an aesthetic sense of design
are valuable in publications. Students practice crafting content,
editing copy, writing headlines, using photos and graphics, writing
captions and designing pages. Prerequisite: C- or better in both
JCM 200 and 218.
JCM 326. FEATURE WRITING 4 sh
Students in this course study writing styles and write feature articles
for newspapers and magazines. The course applies techniques of fiction
such as narrative, characterization, dialogue and scenes to nonfiction
writing. Prerequisite: C- or better in JCM 218.
JCM 327. CORPORATE PUBLISHING AND WRITING 4 sh
Print and web media (brochures, newsletters, advertising and the
internet) are used to communicate with internal and external publics.
This course emphasizes effective writing for corporate purposes
and effective visual design. Prerequisite: JCM 220.
JCM 330. BROADCAST JOURNALISM 4 sh
Students report, write, edit and produce news packages and study
and produce local news, commentary and sports coverage. They also
analyze good broadcast journalism, audience research, effects research,
and production. Prerequisite: JCM 220 and either 300 or 322.
JCM 338. MAGAZINE PUBLISHING 4 sh
This course examines the magazine publishing industry from its origins
to today. Students explore industry trends toward specialization
and magazine publishing processes including concept, planning, writing,
editing, advertising, production, promotion and distribution of
a finished product.
JCM 340. AUDIO PRODUCTION 4 sh
Sound is an important element in media communications. This course
analyzes production techniques applicable in radio, television,
cinema and online (editing, music and sound effects, signal processing
and multi-channel production). Students learn studio operation,
producing, writing and performing. Prerequisite: JCM 220.
JCM 342. FILM THEORY AND ANALYSIS 4 sh
This course surveys classical and contemporary film theory. Students
study critical approaches to the study of film including formalism,
realism and expressionism. This is an intensive writing course in
film theory and criticism, including film reviews. Prerequisite:
C- or better in both JCM 200 and 218.
JCM 344. SCREENWRITING 4 sh
Writing for the cinema requires plot development, narrative, characterization,
dialogue and scenes. This course explores film formats such as drama,
comedy and documentary. Students write scripts of varied lengths.
Prerequisite: C- or better in ENG 110.
JCM 348. THE ART OF FILM AND VIDEO EDITING 4 sh
Students study film and video editing with an emphasis on the art
of montage. The course examines the historical and theoretical evolution
of editing, and students complete projects using computer-based
editing systems. Prerequisite: JCM 220.
JCM 349. THE SOUTH IN FILM 4 sh
The American South has been a focal point of film through the years.
Each work is studied from two viewpoints: the time of the film (historical
setting) and the time of the filming (historical context). The course
shows how the South and its historical stereotypes have been portrayed
to the world and to Southerners themselves.
JCM 350. BROADCAST PERFORMANCE 4 sh
This course emphasizes effective presentation of ideas and information
on radio and television. Students focus on vocal and visual presentation,
voice and diction, pronunciation, appearance, gestures and movement.
Prerequisite: JCM 322.
JCM 352. CORPORATE VIDEO 4 sh
Broadcast media are used to communicate with internal and external
publics. This course emphasizes achieving an organizationÕs goals
through informing, persuading and entertaining. Students focus on
research, writing, and both studio and remote video production.
Prerequisite: JCM 220.
JCM 358. FILM PRODUCTION 4 sh
Students in this course explore concepts of film-style cinematography
and editing. Students are responsible for writing, shooting and
editing their own productions using video and computer-based editing
systems. Prerequisite: JCM 220.
JCM 360. MEDIA HISTORY 4 sh
This course examines the development, growth and impact of media
in America. It studies the major trends, important personalities,
technological advancements and societal impact ranging from colonial
newspapers in the 1600s to todayÕs print and electronic media.
JCM 365. INTERACTIVE AND NEW MEDIA 4 sh
Students analyze the history and structure of interactive and newer
media forms (such as DVD, CD-ROM and the internet) and explore their
potential uses. This course experiments with interactive presentations
and emerging media, using a media theory framework and models drawn
from the fields of cognition and graphic design. Prerequisite: JCM
JCM 366. TELEVISION PRODUCTION 4 sh
Students explore the principles and techniques in television broadcasting
and other video media. Studio and field assignments emphasize the
aesthetics of teleproduction and the centrality of effective audio.
Students research, write and produce news, commercials and public
service announcements. Prerequisite: JCM 220.
JCM 367. FILM AESTHETICS AND DESIGN 4 sh
This course provides a conceptual framework for designing and creating
cinema and television programs. It focuses on applied visual aesthetics
including production design, camera composition, color, motion,
editing, sound effects and music. The course highlights the relationship
between story content and artistic form. Prerequisite: JCM 220 and
JCM 368. THE DOCUMENTARY 4 sh
Students trace the origins of the documentary and its status today,
ranging from news documentaries to nature and travel films to major
artistic documentaries. Students produce documentary projects outside
of class. Prerequisite: JCM 220 and 306.
JCM 369. THE AUTEUR DIRECTOR 4 sh
The auteur theory proposes that the greatest movies are dominated
by the personal vision of one person Š the director. This course
examines the career of a specific director, emphasizing that directorÕs
auteur characteristics. Students view selected films from the directorÕs
filmography and write about particular auteur characteristics Prerequisite:
JCM 371. SEMINAR: SPECIAL TOPICS 1-4 sh
Recent examples include Media Management, Global Press Freedom and
Ethics, Philanthropy and Corporate Communications, Magazine Writing,
The Pulitzer Prizes, and Advertising Copywriting. JCM 380. MEDIA
WORKSHOP 1 sh An on-campus practicum with student media, featuring
weekly instruction from a faculty adviser. Prerequisite: approval
of deanÕs office. Maximum of 4 credit hours applied toward major.
JCM 381. COMMUNICATIONS INTERNSHIP 0-4 sh
A required off-campus, professionally supervised work experience
in journalism, broadcast and new media, corporate communications
or cinema. Students secure an internship with guidance from the
SchoolÕs internship office and choose whether to earn academic credit.
Minimum of 80 work-hours required for 0, 1 and 2 credits; 120 work-hours
required for 3 credits; 160 work-hours required for 4 credits. Prerequisite:
completion of 24 hours of JCM courses and approval of SchoolÕs internship
director. Maximum of 4 credit hours applied toward major.
JCM 387. WEB PUBLISHING AND DESIGN 4 sh
In this advanced study of online publishing, students analyze the
effective use of the internet as a publication tool and its impact
on society. Students experiment with diverse ways of using media
such as text, graphics, sound and video to effectively transmit
information and data and to interact with users. Prerequisite: JCM
JCM 395. MEDIA LAW AND ETHICS 4 sh
The First Amendment is the legal foundation for freedom of speech
and press in America. This course distinguishes between areas with
constitutional protection and those with limitations (libel, privacy,
copyright, censorship, commercial speech, broadcast licensing, access
to information). Students explore the foundations of moral reasoning
and apply ethical responsibilities to communications cases. Prerequisite:
JCM 425. INVESTIGATIVE REPORTING 4 sh
Students focus on sophisticated newsgathering techniques such as
investigative journalism, computer-assisted reporting and the use
of databases, and complex issues influencing public affairs reporting.
Significant reporting and newswriting assignments include off-campus
work. Prerequisite: JCM 300.
JCM 430. TELEVISION NEWS REPORTING 4 sh
In this advanced study of electronic news gathering, students analyze
current examples of news and public affairs programming as well
as research, write, edit and produce television news packages. Prerequisite:
INDEPENDENT STUDY 1-4 sh
Students work with a faculty member on a rigorous project outside
the domain of traditional coursework. Prerequisite: approval of
deanÕs office. Maximum of 4 credit hours applied toward major.
GREAT IDEAS: CAPSTONE IN COMMUNICATIONS 4 sh
Students explore communication theories and trends, and their application
in contemporary journalism, broadcast and new media, corporate communications
and cinema. This course examines the role of free expression in
a democracy and other great ideas, and trends such as media convergence,
global communications, media consolidation and the impact of new
technologies. Prerequisite: senior status and completion of a core
(JCM 300, 325, 360 and 387 in journalism; 302, 322, 360 and 366
in broadcast; 211, 304, 308, 327 and 352 in corporate; and 306,
342, 358 and 368 in cinema). Students must pass this course with
a grade of C- or better.