Fall 2003 class schedule
has new course names

 

A new curriculum goes into effect in the School of Communications in Fall 2003. As a result, students may see some strange names and numbers when they look at the Fall course schedule to begin planning their schedules.

For instance, JCM 240 Television Production has been renamed JCM 220 Digital Media Convergence. If you already have taken Television Production, do NOT sign up for JCM 220. If you have not taken Television Production and your curriculum requires it, then enroll in JCM 220. Your academic adviser will help you if you have questions.

Here are the changes in course names in the Fall 2003 schedule:

* JCM 215 Introduction to Communications - renamed JCM 200 Communications in a Global Society.

* JCM 211 Public & Presentational Speaking - renamed JCM 211 Professional Speaking & Rhetoric.

* JCM 218 Writing & Information Gathering - renamed JCM 218 Media Writing.

* JCM 240 Television Production - renamed JCM 220 Digital Media Convergence.

* JCM 225 Reporting & Newswriting - renamed JCM 300 Reporting for the Public Good.

* JCM 333 Principles of Public Relations - renamed JCM 304 Public Relations & Corporate Citizenship.

* JCM 261 Development of Cinema - renamed JCM 306 Development & Social Influence of Cinema

* JCM 315 Media & Society - renamed JCM 315 Media & Culture

* JCM 495 Senior Seminar - renamed JCM 495 Great Ideas: Capstone in Communications

FOLLOWING IS A COMPLETE LIST OF THE NEW COURSES AND COURSE DESCRIPTIONS FOR THE NEW CURRICULUM:

JCM 200. COMMUNICATIONS IN A GLOBAL SOCIETY 4 sh
Contemporary mass media play a vital role in society, both locally and globally. In this course, students study the importance of books, magazines, newspapers, recordings, movies, radio, television and the internet, and the messages carried through news, public relations and advertising. The course emphasizes the relationship of media and democracy, theories related to media effects, and the global impact of communications.

JCM 210. PUBLIC SPEAKING 2 sh
Students learn principles for speaking in public settings, with significant in-class presentation and out-of-class topical research. The course focuses on the structure and effective delivery of ideas, use of language, supporting evidence, reasoning and emotional appeals, diction, pronunciation and nonverbal communication. Credit not given in the major for both JCM 210 and 211.

JCM 211. PROFESSIONAL SPEAKING AND RHETORIC 4 sh
Students learn principles for speaking in both public and organizational settings, with significant in-class presentation and out-of-class topical research and rhetorical analysis. The course focuses on the structure and effective delivery of ideas, use of language, supporting evidence, reasoning and emotional appeals, diction, pronunciation and nonverbal communication. Introduces ancient Greek and modern American rhetorical examples. Credit not given in the major for both JCM 210 and 211.

JCM 218. MEDIA WRITING 4 sh
Clear, logical writing is necessary to communicate effectively to an audience. This course focuses on background research, interviews, accuracy, attribution and styles of writing (print, broadcast, online, news releases). Superior grammar and language skills are expected, and Associated Press style is introduced. Students also write a research paper on a communications topic. Prerequisite: C- or better in ENG 110.

JCM 220. DIGITAL MEDIA CONVERGENCE 4 sh
Convergence is the blending of text, sounds and images in the media environment to create new media. This course features units on visual literacy, photo editing, audio processing, video editing and web publishing. Students learn theories of aural and visual aesthetics and produce individual web pages. Prerequisite: C- or better in JCM 200 and 218.

JCM 235. INTERPERSONAL COMMUNICATION 2 sh
Interpersonal relationships can be enhanced through the acquisition and development of communication skills. Topics include self-concept, perception, conversation skills and conflict resolution.

JCM 237. SMALL-GROUP COMMUNICATIONS 2 sh
The effectiveness of small-group communications can be enhanced through the acquisition and development of skills related to committee, team and work-group processes.

JCM 251. COMMUNICATIONS STUDIES ABROAD 4 sh
Students who study abroad can earn credit for specialized study on a communications topic.

JCM 300. REPORTING FOR THE PUBLIC GOOD 4 sh
Students gather and write news that is accurate, logical and compelling. This course analyzes good writing by professional journalists and teaches the importance of the sound and sense of words. Students discuss concepts such as civic journalism, the watchdog function of the news media, ethical practice, and journalismÕs role in serving the public good in a democracy. Prerequisite: C- or better in both JCM 200 and 218.

JCM 302. BROADCASTING IN THE PUBLIC INTEREST 4 sh
Broadcasting was conceived and is regulated to serve the public interest. This course provides a philosophical, historical, technological and social overview of the broadcast and electronic media industries. It focuses on broadcast economics, management, audience analysis, programming, media effects, governmental policy and FCC regulation in the public interest. Prerequisite: C- or better in both JCM 200 and 218.

JCM 304. PUBLIC RELATIONS AND CORPORATE CITIZENSHIP
4 sh
Public relations is the bridge between an organization and its many publics. This course emphasizes the theories, strategies and techniques in organizational environments (corporate, not-for-profit, associations, agencies, government) and studies historical roots, formation of public opinion, crisis management, marketing, and the ethical requirements to be a responsible corporate citizen. Prerequisite: C- or better in both JCM 200 and 218.

JCM 306. DEVELOPMENT AND SOCIAL INFLUENCE OF CINEMA 4 sh
The cinema has a rich history as an art form, from silent films to today. This course explores the social influence of cinema, both American and international. Students will analyze cinema as a business enterprise and entertainment medium as well as an art form.

JCM 308. COMMUNICATIONS RESEARCH
4 sh
Theoretical and methodological knowledge is necessary to properly conduct and apply mass communication research. This course explores public opinion polling, marketing research and qualitative methods, and highlights surveys, content analysis, focus groups and audience analysis. Prerequisite: JCM 300, 302, 304 or 306.

JCM 311. INTERNATIONAL COMMUNICATIONS
4 sh
Media systems differ substantially in the Americas, Europe, Asia, Africa and the rest of the world. In this course, students examine the media systems of many countries, stressing the chief problems of communications across cultural, economic, sociological and political barriers.

JCM 315. MEDIA AND CULTURE 4 sh
The media shape American culture, and culture in turn shapes the media. This course considers media as a ritual of every-day culture and maps the uneasy and parallel developments of consumer culture and democratic society.

JCM 316. POLITICS IN MASS MEDIA 4 sh
The media have a tremendous effect on the American political system in terms of news coverage, candidate visibility, political messages, and the creation of public opinion. This course traces the evolution of media impact to the present day.

JCM 318. ORGANIZATIONAL COMMUNICATIONS 4 sh
Every organization has its own internal patterns and practices of communication. This course addresses the theories and workplace issues related to culture, teams, interpersonal relations and organizational strategy. Students analyze global, technological and ethical dimensions of communication in organizations.

JCM 322. WRITING FOR ELECTRONIC MEDIA 4 sh
Writing for radio, television and other electronic media has its own style, form and content approaches. Students focus on writing news, commercials, public service announcements and other copy for the ear. This course teaches the importance of the sound and sense of words, and students discuss contemporary issues. Prerequisite: C- or better in both JCM 200 and 218.

JCM 325. EDITING AND DESIGN 4 sh
Precision in word usage and style and an aesthetic sense of design are valuable in publications. Students practice crafting content, editing copy, writing headlines, using photos and graphics, writing captions and designing pages. Prerequisite: C- or better in both JCM 200 and 218.

JCM 326. FEATURE WRITING 4 sh
Students in this course study writing styles and write feature articles for newspapers and magazines. The course applies techniques of fiction such as narrative, characterization, dialogue and scenes to nonfiction writing. Prerequisite: C- or better in JCM 218.

JCM 327. CORPORATE PUBLISHING AND WRITING
4 sh
Print and web media (brochures, newsletters, advertising and the internet) are used to communicate with internal and external publics. This course emphasizes effective writing for corporate purposes and effective visual design. Prerequisite: JCM 220.

JCM 330. BROADCAST JOURNALISM 4 sh
Students report, write, edit and produce news packages and study and produce local news, commentary and sports coverage. They also analyze good broadcast journalism, audience research, effects research, and production. Prerequisite: JCM 220 and either 300 or 322.

JCM 338. MAGAZINE PUBLISHING 4 sh
This course examines the magazine publishing industry from its origins to today. Students explore industry trends toward specialization and magazine publishing processes including concept, planning, writing, editing, advertising, production, promotion and distribution of a finished product.

JCM 340. AUDIO PRODUCTION
4 sh
Sound is an important element in media communications. This course analyzes production techniques applicable in radio, television, cinema and online (editing, music and sound effects, signal processing and multi-channel production). Students learn studio operation, producing, writing and performing. Prerequisite: JCM 220.

JCM 342. FILM THEORY AND ANALYSIS
4 sh
This course surveys classical and contemporary film theory. Students study critical approaches to the study of film including formalism, realism and expressionism. This is an intensive writing course in film theory and criticism, including film reviews. Prerequisite: C- or better in both JCM 200 and 218.

JCM 344. SCREENWRITING 4 sh
Writing for the cinema requires plot development, narrative, characterization, dialogue and scenes. This course explores film formats such as drama, comedy and documentary. Students write scripts of varied lengths. Prerequisite: C- or better in ENG 110.

JCM 348. THE ART OF FILM AND VIDEO EDITING 4 sh
Students study film and video editing with an emphasis on the art of montage. The course examines the historical and theoretical evolution of editing, and students complete projects using computer-based editing systems. Prerequisite: JCM 220.

JCM 349. THE SOUTH IN FILM 4 sh
The American South has been a focal point of film through the years. Each work is studied from two viewpoints: the time of the film (historical setting) and the time of the filming (historical context). The course shows how the South and its historical stereotypes have been portrayed to the world and to Southerners themselves.

JCM 350. BROADCAST PERFORMANCE 4 sh
This course emphasizes effective presentation of ideas and information on radio and television. Students focus on vocal and visual presentation, voice and diction, pronunciation, appearance, gestures and movement. Prerequisite: JCM 322.

JCM 352. CORPORATE VIDEO
4 sh
Broadcast media are used to communicate with internal and external publics. This course emphasizes achieving an organizationÕs goals through informing, persuading and entertaining. Students focus on research, writing, and both studio and remote video production. Prerequisite: JCM 220.

JCM 358. FILM PRODUCTION 4 sh
Students in this course explore concepts of film-style cinematography and editing. Students are responsible for writing, shooting and editing their own productions using video and computer-based editing systems. Prerequisite: JCM 220.

JCM 360. MEDIA HISTORY 4 sh
This course examines the development, growth and impact of media in America. It studies the major trends, important personalities, technological advancements and societal impact ranging from colonial newspapers in the 1600s to todayÕs print and electronic media.

JCM 365. INTERACTIVE AND NEW MEDIA
4 sh
Students analyze the history and structure of interactive and newer media forms (such as DVD, CD-ROM and the internet) and explore their potential uses. This course experiments with interactive presentations and emerging media, using a media theory framework and models drawn from the fields of cognition and graphic design. Prerequisite: JCM 220.

JCM 366. TELEVISION PRODUCTION 4 sh
Students explore the principles and techniques in television broadcasting and other video media. Studio and field assignments emphasize the aesthetics of teleproduction and the centrality of effective audio. Students research, write and produce news, commercials and public service announcements. Prerequisite: JCM 220.

JCM 367. FILM AESTHETICS AND DESIGN
4 sh
This course provides a conceptual framework for designing and creating cinema and television programs. It focuses on applied visual aesthetics including production design, camera composition, color, motion, editing, sound effects and music. The course highlights the relationship between story content and artistic form. Prerequisite: JCM 220 and 306.

JCM 368. THE DOCUMENTARY 4 sh
Students trace the origins of the documentary and its status today, ranging from news documentaries to nature and travel films to major artistic documentaries. Students produce documentary projects outside of class. Prerequisite: JCM 220 and 306.

JCM 369. THE AUTEUR DIRECTOR 4 sh
The auteur theory proposes that the greatest movies are dominated by the personal vision of one person Š the director. This course examines the career of a specific director, emphasizing that directorÕs auteur characteristics. Students view selected films from the directorÕs filmography and write about particular auteur characteristics Prerequisite: JCM 306.

JCM 371. SEMINAR: SPECIAL TOPICS 1-4 sh
Recent examples include Media Management, Global Press Freedom and Ethics, Philanthropy and Corporate Communications, Magazine Writing, The Pulitzer Prizes, and Advertising Copywriting. JCM 380. MEDIA WORKSHOP 1 sh An on-campus practicum with student media, featuring weekly instruction from a faculty adviser. Prerequisite: approval of deanÕs office. Maximum of 4 credit hours applied toward major.

JCM 381. COMMUNICATIONS INTERNSHIP 0-4 sh
A required off-campus, professionally supervised work experience in journalism, broadcast and new media, corporate communications or cinema. Students secure an internship with guidance from the SchoolÕs internship office and choose whether to earn academic credit. Minimum of 80 work-hours required for 0, 1 and 2 credits; 120 work-hours required for 3 credits; 160 work-hours required for 4 credits. Prerequisite: completion of 24 hours of JCM courses and approval of SchoolÕs internship director. Maximum of 4 credit hours applied toward major.

JCM 387. WEB PUBLISHING AND DESIGN
4 sh
In this advanced study of online publishing, students analyze the effective use of the internet as a publication tool and its impact on society. Students experiment with diverse ways of using media such as text, graphics, sound and video to effectively transmit information and data and to interact with users. Prerequisite: JCM 220.

JCM 395. MEDIA LAW AND ETHICS 4 sh
The First Amendment is the legal foundation for freedom of speech and press in America. This course distinguishes between areas with constitutional protection and those with limitations (libel, privacy, copyright, censorship, commercial speech, broadcast licensing, access to information). Students explore the foundations of moral reasoning and apply ethical responsibilities to communications cases. Prerequisite: junior status.

JCM 425. INVESTIGATIVE REPORTING 4 sh
Students focus on sophisticated newsgathering techniques such as investigative journalism, computer-assisted reporting and the use of databases, and complex issues influencing public affairs reporting. Significant reporting and newswriting assignments include off-campus work. Prerequisite: JCM 300.

JCM 430. TELEVISION NEWS REPORTING
4 sh
In this advanced study of electronic news gathering, students analyze current examples of news and public affairs programming as well as research, write, edit and produce television news packages. Prerequisite: JCM 330.

JCM 491. INDEPENDENT STUDY 1-4 sh
Students work with a faculty member on a rigorous project outside the domain of traditional coursework. Prerequisite: approval of deanÕs office. Maximum of 4 credit hours applied toward major.

JCM 495. GREAT IDEAS: CAPSTONE IN COMMUNICATIONS 4 sh
Students explore communication theories and trends, and their application in contemporary journalism, broadcast and new media, corporate communications and cinema. This course examines the role of free expression in a democracy and other great ideas, and trends such as media convergence, global communications, media consolidation and the impact of new technologies. Prerequisite: senior status and completion of a core (JCM 300, 325, 360 and 387 in journalism; 302, 322, 360 and 366 in broadcast; 211, 304, 308, 327 and 352 in corporate; and 306, 342, 358 and 368 in cinema). Students must pass this course with a grade of C- or better.

 

 

 

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School of Communications 
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E-mail: communications@elon.edu
Last Modified:  4/7/03
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