Book essay on media
in News & Record


An op-ed piece by School of Communications faculty member Connie Book was carried in the April 18 Ideas section of the Greensboro News & Record. In the piece, "Truth About Catholicism Hidden Under Media Veil," Book explains agenda setting, framing and salience while making the point that news coverage of priests accused of sex crimes is veiling the good being done by many priests in the church.

An excerpt of the column:

"As a professor of media studies, my students spend time discussing the media's ability to frame events for the reader. Framing theory moves the agenda-setting function of the press one step further by arguing that the stories selected, through repetition, create salience. Salient stories are deeply rooted in readers/viewers perceptions, and it is from these perceptions that stereotypes are developed ...

"The veil is not a conscious cover-up by the media, but the veil happens because little coverage is afforded to the typical news about the way we live our lives. Recent coverage of the atypical Catholic priests involved in criminal activity has resulted in a negative frame for the priesthood. The negative frame viewls the typical, which is that the vast majority of priests dedicate their lives to helping others."



Share your news and items of interest. To contact us, e-mail:
School of Communications 
2850 Campus Box 
Elon, NC 27244-2010   (336) 278-5724 
Last Modified:  4/18/04
Copyright Elon University