Ward-Johnson examines
black women in PR

 

An article by Frances Ward-Johnson, an associate professor in the School of Communications, appears in the August issue of Public Relations Tactics.

Ward-Johnson's study, titled "Reflections on Public Relations from African American Women Practitioners," focuses on four African American women PR managers' careers, explaining the racial and gender issues they have faced.

In her article, Ward-Johnson points out that more than 30 years after the Kerner Commission Report recommended that the media hire more people of color, racial and ethnic groups remain underrepresented in the media and public relations.

She says there is little research on factors influencing minorities to choose to work in public relations, specifically African American women, who are a large part of PR minority groups.

Before entering academia, Ward-Johnson spent more than 12 years in the communications industry, including working as manager of public relations for the international Center for Creative Leadership. She is currently working on a report that examines the differences in perceptions of female African American students and public relations practitioners about PR careers.

 

 

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