University School of Communications faculty members - Kelli Burns,
Harlen Makemson and Vic Costello - have been invited to present
their research at the national conference of the Association for
Education in Journalism and Mass Communication in Toronto in August.
Below are the
abstracts of the three presenters:
Entertaining to Freakishly Annoying: Consumer Responses to Six Online
Advertising Formats. Kelli S. Burns, Elon University; and Richard
J. Lutz, University of Florida. This study gathered descriptive
data on the perceptual antecedents of attitudes toward six online
advertising formats and tested the ability of perceptions to predict
attitude toward the format, using a national survey of 1,075 adults.
The data supported the three hypotheses: Web users possess significantly
different attitudes across formats; users hold a varied combination
of perceptions about each format; the three perceptions of entertainment,
annoyance and information have a significant impact.
of Character Assassination: "Scandal Intertextuality"
in Anti-Blaine Political Cartoons During the 1884 Presidential Campaign.
Harlen Makemson, Elon University. For more than a hundred years,
"A Campaign of Caricature" has been credited for helping
Grover Cleveland reach the White House. Puck artists and Harper's
Weekly cartoonist Thomas Nast shared a desire to discredit Republican
candidate James Blaine by ascribing to him characteristics of scandal
during the presidential campaign of 1884. This research explores
how cartoonists differed in their approaches using the concept of
"scandal intertextuality." This study offers strong evidence
that cartoonists had a great deal of influence on each other during
as "Outlaws": An Examination of Audience Activity and
Online Fandom. Vic Costello, Elon University; and Barbara Moore,
University of Tennessee at Knoxville. Self-described fans (N=755)
of particular television programs were asked to respond online to
a question about their use of the Internet for keeping up with a
favorite television program. The authors analyzed textual responses
to this question for patterns and themes related to audience-centered
theories of television-viewing activity. The results reveal a thriving,
interpretive community of "outlaw" fans in search of others
with whom to communicate and share the experience of a favorite