to present research
at AAA event in Baton Rouge
Professor Kelli Burns has been invited to present her paper "Format
Matters: Examining the Precursors to and Effects of Attitudes Toward
Six Online Advertising Formats" at the annual conference of
American Academy of Advertising March 25-28 in Baton Rouge, La.
is an examination of the role of attitude toward the online ad format
in the attitude-toward-the-ad model, one of the dominant models
in the field of advertising.