Burns to present research
at AAA event in Baton Rouge

 

Assistant Professor Kelli Burns has been invited to present her paper "Format Matters: Examining the Precursors to and Effects of Attitudes Toward Six Online Advertising Formats" at the annual conference of American Academy of Advertising March 25-28 in Baton Rouge, La.

The research is an examination of the role of attitude toward the online ad format in the attitude-toward-the-ad model, one of the dominant models in the field of advertising.

 

 

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