A group of
School of Communications Fellows traveled to Atlanta, one of the
top media centers of the South, to tour and visit with professional
communicators Sept. 30-Oct. 2. Led by faculty members Kelli Burns,
Ray Johnson, Gerald Gibson, Stacy Saltz and George Padgett, they
made specially tailored visits to The Atlanta Journal-Constitution,
The Weather Channel, CNN, Grey Worldwide and The World of Coke.
here to see a slide show featuring photos from the Elon 2004 tour.
The AJC is
owned by Cox Enterprises, which includes Cox Communications (the
nation's fourth-largest cable company), Cox Television (15 stations
in 11 markets), Cox Radio (the nation's third-largest radio company),
and Cox Newspapers, which is one of the top 10 newspaper groups
in the U.S. This media company had its beginnings in 1898, when
a 28-year-old former schoolteacher, James Cox, bought the Dayton
Evening News Co. for $28,000. Cox Enterprises revenues for 2001
were $8.6 billion, and company headquarters are situated in Atlanta.
1982, The Weather Channel has brought timely weather information
to the world. Beginning as the first 24-hour, seven-day-a-week television
network devoted entirely to weather, it has expanded across several
mediums to bring the breaking weather to its viewers and users.
The immediate real-time relay of severe weather watches and warnings
is the most vital service provided by The Weather Channel. Information
from the National Weather Service, such as severe weather alerts
and current conditions, is transmitted to custom equipment at each
cable location, as are thousands of customized weather forecasts
prepared by The Weather Channel meteorologists. The Weather Channel's
Web site is consistently rated in the top five for news, entertainment
and information by Media Metrix. The site, www.weather.com, features
current conditions and forecasts for more than 77,000 locations
worldwide, along with local and regional radars. School of Communications
Advisory Board member Debora Wilson, chief operating officer of
The Weather Channel, and her team at the popular network treated
the group to a thorough, entertaining presentation, an outstanding
tour and full run of the facilities.
Elon students visited downtown Atlanta's Olympic Park, site of the
100th-anniversary Olympic Games in 1996, in close promity to CNN
Center. The students also toured Turner Field, home of Major League
Baseball's Atlanta Braves. They
saw the Braves Museum, walked through the team lockerroom, hung
out in the dugout, walked around the field of play, checked out
the press box and skyboxes and frolicked in the public areas of
the contemporary stadium complex with its commercial fixtures, pop
art and odd furnishings.
They went on
the tour of CNN and its broadcast facilities. In the late 1970s,
cable television mogul Ted Turner hired 200 new employees and founded
the Cable News Network, which first began to broadcast in June of
1980 to an audience of about 1.7 million households. In 1995, Turner
introduced CNN International, sending CNN around the world, and
began CNN.com. Today, CNN's news group is owned by Time Warner,
and it includes a number of television and radio networks and Internet
sites. The group as a whole reaches an audience of about 1 billion
advertising, marketing and promotions were the main topics of study
for the Elon group at both Grey Worldwide and the World of Coca
Cola, a museum built in tribute to a product and its public image.
out all of the stops, with a number of executives taking time out
of their busy schedules to inform the students about their areas
of interest and share what it's like to work in the highly competitive
corporate communications field.
Coca Cola's massive interactive museum - a shrine to the building
and burnishing of a product's image - students viewed films, saw
historic advertising displays, viewed television ad campaigns and
also had the opportunity to sample various products bottled by Coca
Cola for people in other nations.
fellows included Kyle Anderson, Matt Belanger, Jason Boyer, Kevin
Cimino, Jody Cohen, Ben Deloose, Melissa Echols, Ashley Feibish,
Matt Friedman, Calley Grace, Kristen Kennedy, Catherine Marshall,
Andrew Martin, Mike McCormick, Kristopher Moody, Scott Myrick, Krista
Naposki, Michael O'Connor, Sara Pollock, Jeffrey Rickel, Ted Rolfvondenbaum,
Amanda Schlak, Brittanie Shroyer, Brittany Smith, Michael Spears,
Meghan Walsh and Erin Winterbottom.
This is the
second consecutive year of the Atlanta tour, which includes a number
of special activities, including a dinner with Atlanta-area alumni
and Advisory Board members.