of copies of an interactive CD-ROM produced by senior corporate
communications major Caitlin Jacobs were mailed to prospective Elon
communications students in April.
began last fall, as a final assignment in Dr. David Copeland's section
of JCM 495 Great Ideas, the communications capstone course. Copeland
explained the assignment "required students to prove that they
had mastered the tools of communication as taught by the school."
was met with the challenge of originating an idea for her project,
the CD-ROM was born. "Rather than writing a paper, I wanted
to spend my efforts on something that would be more directly useful,"
decided to create a product that would have long-lasting, positive
effects for the School of Communications," Copeland said.
Paul Parsons, dean of the School of Communications, if such a project
could be of use for the school. Parsons suggested that Jacobs narrow
her focus from a general promotional project to one targeted toward
high school seniors of minority status who are considering majoring
in journalism or communications at Elon.
to build a more diverse student population - one that better reflects
our society and its diversity of audiences," Parsons said.
"Elon is an extraordinary place for students to launch creative
and meaningful careers."
the opportunity to have her project produced and distributed by
the school. To complete such a large-scale project, she enlisted
the help of senior video producer J. McMerty and others at Elon
Television, sophomore Devin Grasty who edited an introduction for
the piece, and Dr. Harlen Makemson who provided guidance and technical
support. Students, faculty and staff provided audio and visual files
and videotaped interviews.
four months of work and coordination with the Office of Admissions,
copies of the CD-ROM were distributed to an even larger audience
than originally planned. Rather than being mailed only to communications
prospects of minority status, the project went to all accepted communications
students plus minority students already accepted at Elon yet undecided
as to their course of study. In addition, the CD-ROM is being used
as a backdrop for presentations given in the school and was distributed
to School of Communications Advisory Board members during their
visit in late April.
was a much bigger hit around the university than I had thought it
would be," Jacobs said. "I'm thrilled that my project
is being used in so many more ways than I had anticipated. It just
goes to show that you can find the means to do anything around here
if you just show the initiative."