Guiniven addresses
marketing executives

John Guiniven, associate professor of corporate communications, was a featured speaker at the annual meeting of marketing executives of the American Home Furnishings Alliance Aug. 5 in Charleston, S.C.

Guiniven spoke on the need to synchronize marketing and public relations strategies to effectively deal with public issues and establish an organization's reputation. He also discussed the role of Web logs ("blogs") and podcasts are playing in changing corporate communications.