School hosts workshop
on service learning


Norman Clark of Appalachian State University led a special March workshop about incorporating service learning in communications courses at the School of Communications.

Clark began incorporating service-learning segments in his Interpersonal Communication course about five years ago. "At the time, I didn't know what I was doing was called 'service learning,'" he explained. He soon began to incorporate service learning in two more classes, Theories and Practices of Persuasion and Internet Communication.

His work with the Persuasion course has evolved into a semester-long, project-based, service-learning piece aimed at aiding non-profit organizations. He also helped incorporate service learning in the introduction course for Appalachian State's communication department. His research is now focused on pedagogy and the use of technology to improve service-learning courses. He was the service-learning faculty member of the year at Appalachian State in 2001 and 2003.

Among the questions he answered were:

- What's the difference between community service, service learning, and internships?

- What can service learning add to communication courses beyond other forms of active learning?

- How can service learning be adapted to different course goals?

- How can communication departments strategically "layer" service learning?

- How can you use Blackboard to enhance the service learning components in your courses?

Brooke Barnett was in charge of coordinating the event.

For more information about Clark's service-learning projects, see



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Last Modified: 3/13/05
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