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  Frances
Ward-Johnson and John Guiniven of the School of Communications faculty
had their work accepted for presentation at the 8th annual International
Public Relations Research Conference March 11-13 in Miami.
Ward-Johnson's
paper, titled "Through the Looking Glass: Reflections of the Reality
of the Workplace from African American Women Practitioners," details
interviews with African American women public relations managers
about their careers and issues of race and gender that they have
faced during their careers.
The study also
includes interviews with African American female students who are
seniors majoring in public relations and investigates their view
of the profession before they become entry level practitioners.
The qualitative research study provides insights into understanding
why minorities continue to be under represented in areas such as
public relations and how companies can better recruit and retain
minority practitioners.
Guiniven's
paper, titled "A New Look at the PR Curriculum," investigates how
educators who teach public relations and PR practitioners view public
relations curricula at various universities around the country.
The conference
was sponsored by the Institute for Public Relations, which is the
primary backer of the only pure public relations research conference
that mixes academic and professional research.
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