A glance at
of Communications offers more than 50 courses for students. Most
are offered at least once a year, and many are scheduled every semester.
A few are special
electives offered on an occasional basis or special international
courses; these intriguing and often time-sensitive courses are not
on this more permanent list.
A broad university
education prepares students to be knowledgeable people in a complicated
world, and the SchoolÕs curriculum provides the concepts and skills
to succeed in a chosen career. About half of the SchoolÕs graduates
go directly into media and communications careers. The other half
find that having communications expertise prepares them well for
graduate school, law school, business opportunities and public service.
Following is a list of the Journalism and Communications courses
in Elon's Academic Catalog ("4 sh" indicates the course
offers 4 semester hours of academic credit):
IN A GLOBAL SOCIETY
Contemporary mass media play a vital role in society, both locally
and globally. In this course, students study the importance of books,
magazines, newspapers, recordings, movies, radio, television and
the internet, and the messages carried through news, public relations
and advertising. The course emphasizes the relationship of media
and democracy, theories related to media effects, the diversity
of audiences, and the global impact of communications.
PUBLIC SPEAKING 2 sh
Students learn principles for speaking in public settings, with
significant in-class presentation and out-of-class topical research.
The course focuses on the structure and effective delivery of ideas,
use of language, supporting evidence, reasoning and emotional appeals,
diction, pronunciation and nonverbal communication. Credit not given
in the major for both JCM 210 and 211.
JCM 211. PROFESSIONAL SPEAKING
AND RHETORIC 4 sh
Students learn principles for speaking in both public and organizational
settings, with significant in-class presentation and out-of-class
topical research and rhetorical analysis. The course focuses on
the structure and effective delivery of ideas, use of language,
supporting evidence, reasoning and emotional appeals, diction, pronunciation
and nonverbal communication. Introduces ancient Greek and modern
American rhetorical examples. Credit not given in the major for
both JCM 210 and 211.
JCM 218. MEDIA WRITING 4 sh
Clear, logical writing is necessary to communicate effectively to
an audience. This course focuses on background research, interviews,
accuracy, attribution and styles of writing (print, broadcast, online,
news releases). Superior grammar and language skills are expected,
and Associated Press style is introduced. Students also write a
research paper on a communications topic. Prerequisite: C- or better
in ENG 110.
JCM 220. DIGITAL
MEDIA CONVERGENCE 4 sh
Convergence is the blending of text, sounds and images in the media
environment to create new media. This course features units on visual
literacy, photo editing, audio processing, video editing and web
publishing. Students learn theories of aural and visual aesthetics
and produce individual web pages. Prerequisite: C- or better in
both JCM 200.
JCM 235. INTERPERSONAL
COMMUNICATION 2 sh
Interpersonal relationships can be enhanced through the acquisition
and development of communication skills. Topics include self-concept,
perception, conversation skills and conflict resolution.
JCM 237. SMALL-GROUP
COMMUNICATIONS 2 sh
The effectiveness of small-group communications can be enhanced
through the acquisition and development of skills related to committee,
team and work-group processes.
JCM 251. COMMUNICATIONS
STUDIES ABROAD 4 sh
Students who study abroad can earn credit for specialized study
on a communications topic.
JCM 300. REPORTING
FOR THE PUBLIC GOOD 4 sh
Students focus on gathering and writing news that is accurate, logical
and compelling. This course analyzes good writing by professional
journalists and teaches the importance of the sound and sense of
words. Students discuss concepts such as civic journalism, the watchdog
function of the news media, ethical practice, and journalism's role
in serving the public good in a democracy. Prerequisite: C- or better
in both JCM 200 and 218.
IN THE PUBLIC INTEREST 4 sh
Broadcasting was conceived and is regulated to serve the public
interest. This course provides a philosophical, historical, technological
and social overview of the broadcast and electronic media industries.
It focuses on broadcast economics, management, audience analysis,
programming, media effects, governmental policy and FCC regulation
in the public interest. Prerequisite: C- or better in both JCM 200
JCM 304. PUBLIC RELATIONS
AND CORPORATE CITIZENSHIP 4 sh
Public relations is the bridge between an organization and its many
publics. This course emphasizes the theories, strategies and techniques
in organizational environments (corporate, not-for-profit, associations,
agencies, government) and studies historical roots, formation of
public opinion, crisis management, marketing, and the ethical requirements
to be a responsible corporate citizen. Prerequisite: C- or better
in both JCM 200 and 218.
JCM 306. DEVELOPMENT AND
SOCIAL INFLUENCE OF CINEMA 4 sh
The cinema has a rich history as an art form, from silent films
to today. This course explores the social influence of cinema, both
American and international. Students will analyze cinema as a business
enterprise and entertainment medium as well as an art form.
PRACTICE 4 sh
Advertising is a creative communications process between messenger
and consumer. This course studies the research foundation and the
techniques used in creating advertising for print, electronic and
online media. Topics include history, ethics, social dynamics, economic
implications for society and the global spread of advertising.
JCM 311. INTERNATIONAL
COMMUNICATIONS 4 sh
Media systems differ substantially in the Americas, Europe, Asia,
Africa and the rest of the world. In this course, students examine
the media systems of many countries, stressing the chief problems
of communications across cultural, economic, sociological and political
barriers. Prerequisite: junior standing.
JCM 315. MEDIA AND CULTURE 4 sh
The media shape American culture, and culture in turn shapes the
media. This course considers media as a ritual of every-day culture
and maps the uneasy and parallel developments of consumer culture
and democratic society.
JCM 316. POLITICS IN MASS MEDIA 4 sh
The media have a tremendous effect on the American political system
in terms of news coverage, candidate visibility, political messages,
and the creation of public opinion. This course traces the evolution
of media impact to the present day.
JCM 317. RELIGION AND MEDIA 4 sh
Religion and media are two powerful influences in society. This
course analyzes how they intersect through news coverage of religious
issues and the presentation of religious themes in the entertainment
media. Topics include the history of religious communication, covering
religion as news, religion's use of television and the internet,
religious messages in movies, and media portrayal of religious people
and traditions. Prerequisite: REL 121 or 134.
JCM 318. ORGANIZATIONAL
COMMUNICATIONS 4 sh
Every organization has its own internal patterns and practices of
communication. This course addresses the theories and workplace
issues related to culture, teams, interpersonal relations and organizational
strategy. Students analyze global, technological and ethical dimensions
of communication in organizations.
PHOTOJOURNALISM 4 sh
Photojournalism is the visual reporting of news. Students produce
visual photojournalism by translating ideas and newsworthy information
into visual form. The course emphasizes composition, lighting, storytelling
and editing, along with the history of photojournalism and its legal
and ethical frameworks. Prerequisite: JCM 220.
JCM 322. WRITING FOR
ELECTRONIC MEDIA 4 sh
Writing for radio, television and other electronic media has its
own style, form and content approaches. Students focus on writing
news, commercials, public service announcements and other copy for
the ear. This course teaches the importance of the sound and sense
of words, and students discuss contemporary issues. Prerequisite:
C- or better in both JCM 200 and 218.
324. STRATEGIC WRITING
AND PRESENTATION 4 sh
This course emphasizes the preparation and delivery of messages
applicable to public relations, advertising and media relations.
Informative and persuasive methods include news releases, backgrounders,
speech writing, employee publications, annual reports, news conferences,
multimedia, public service announcements and oral presentations
to a variety of audiences. Prerequisite: JCM 304.
JCM 325. EDITING AND DESIGN 4 sh
Precision in word usage and style and an aesthetic sense of design
are valuable in publications. Students practice crafting content,
editing copy, writing headlines, using photos and graphics, writing
captions and designing pages. Prerequisite: C- or better in both
JCM 200 and 218.
JCM 326. FEATURE WRITING 4 sh
Students in this course study writing styles and write feature articles
for newspapers and magazines. The course applies techniques of fiction
such as narrative, characterization, dialogue and scenes to nonfiction
writing. Prerequisite: C- or better in JCM 218.
JCM 327. CORPORATE PUBLISHING
AND WRITING 4 sh
Print and web media (publications, public relations, advertising
and the internet) are used to communicate with internal and external
publics. This course emphasizes effective writing for corporate
purposes and effective visual design. Prerequisite: JCM 220.
JCM 330. BROADCAST JOURNALISM 4 sh
Students report, write, edit and produce local news, commentary
and sports coverage. They also analyze good broadcast journalism,
audience research, effects research, and production. Prerequisite:
JCM 220 and either 300 or 322.
JCM 334. COMMUNICATIONS RESEARCH 4 sh
Theoretical and methodological knowledge is necessary to properly
conduct and apply mass communication research. This course explores
public opinion polling, marketing research and qualitative methods,
and highlights surveys, content analysis, focus groups and audience
analysis. Prerequisite: JCM 300, 302, 304 or 306.
JCM 338. MAGAZINE PUBLISHING 4 sh
This course examines the magazine publishing industry from its origins
to today. Students explore industry trends toward specialization
and magazine publishing processes including concept, planning, writing,
editing, advertising, production, promotion and distribution of
a finished product.
JCM 340. AUDIO PRODUCTION 4 sh
Sound is an important element in media communications. This course
analyzes production techniques applicable in radio, television,
cinema and online (editing, music and sound effects, signal processing
and multi-channel production). Students learn studio operation,
producing, writing and performing. Prerequisite: JCM 220.
JCM 342. FILM THEORY
AND ANALYSIS 4 sh
This course surveys classical and contemporary film theory. Students
study critical approaches to the study of film including formalism,
realism and expressionism. This is an intensive writing course in
film theory and criticism, including film reviews. Prerequisite:
C- or better in both JCM 200 and 218.
JCM 344. SCREENWRITING 4 sh
Writing for the cinema requires plot development, narrative, characterization,
dialogue and scenes. This course explores film formats such as drama,
comedy and documentary. Students write scripts of varied lengths.
Prerequisite: C- or better in ENG 110.
JCM 345. THE ART OF FILM
VIDEO EDITING 4 sh
Students study film and video editing with an emphasis on the art
of montage. The course examines the historical and theoretical evolution
of editing, and students complete projects using computer-based
editing systems. Prerequisite: JCM 220
JCM 346. AFRICAN FILM 4 sh
Students examine films produced in Africa and study the "language"
created by African cinema. The course concentrates on the history
of the continent and the problems of tradition versus modernity
as expressed in African film.
JCM 349. THE SOUTH IN FILM 4 sh
The American South has been a focal point of film through the years.
Each work is studied from two viewpoints: the time of the film (historical
setting) and the time of the filming (historical context). The course
shows how the South and its historical stereotypes have been portrayed
to the world and to Southerners themselves.
JCM 350. BROADCAST PERFORMANCE 4 sh
This course emphasizes effective presentation of ideas and information
on radio and television. Students focus on vocal and visual presentation,
voice and diction, pronunciation, appearance, gestures and movement.
Prerequisite: JCM 220.
JCM 352. CORPORATE VIDEO 4 sh
Broadcast media are used to communicate with internal and external
publics. This course emphasizes achieving an organization's goals
through informing, persuading and entertaining. Students focus on
research, writing, and both studio and remote video production.
Prerequisite: JCM 220.
JCM 358. FILM PRODUCTION 4 sh
Students in this course explore concepts of film-style cinematography
and editing. Students are responsible for writing, shooting and
editing their own productions using video and computer-based editing
systems. Prerequisite: JCM 220.
JCM 360. MEDIA HISTORY 4 sh
This course examines the development, growth and impact of media
in America. It studies the major trends, important personalities,
technological advancements and societal impact ranging from colonial
newspapers in the 1600s to today's print and electronic media.
JCM 364. WEB PUBLISHING
AND DESIGN 4 sh
In this advanced study of online publishing, students analyze the
effective use of the internet as a publication tool and its impact
on society. Students experiment with diverse ways of using media
such as text, graphics, sound and video to effectively transmit
information and data and to interact with users. Prerequisite: JCM
JCM 365. INTERACTIVE
AND NEW MEDIA 4 sh
Students analyze the history and structure of interactive and newer
media forms (such as DVD, CD-ROM and the internet) and explore their
potential uses. This course experiments with interactive presentations
and emerging media, using a media theory framework and models drawn
from the fields of cognition and graphic design. Prerequisite: JCM
JCM 366. TELEVISION PRODUCTION 4 sh
Students explore the principles and techniques in television broadcasting
and other video media. Studio and field assignments emphasize the
aesthetics of teleproduction and the centrality of effective audio.
Students research, write and produce news, commercials and public
service announcements. Prerequisite: JCM 220.
JCM 367. FILM AESTHETICS AND DESIGN 4 sh
This course provides a conceptual framework for designing and creating
cinema and television programs. It focuses on applied visual aesthetics
including production design, camera composition, color, motion,
editing, sound effects and music. The course highlights the relationship
between story content and artistic form. Prerequisite: JCM 220 and
JCM 368. THE DOCUMENTARY 4 sh
Students trace the origins of the documentary and its status today,
ranging from news documentaries to nature and travel films to major
artistic documentaries. Students produce documentary projects outside
of class. Prerequisite: JCM 220 and 306.
JCM 369. THE AUTEUR DIRECTOR 4 sh
The auteur theory proposes that the greatest movies are dominated
by the personal vision of one person - the director. This course
examines the career of a specific director, emphasizing that director's
auteur characteristics. Students view selected films from the director's
filmography and write about particular auteur characteristics Prerequisite:
JCM 371. SEMINAR: SPECIAL TOPICS 1-4 sh
Recent examples include Media Management, Global Press Freedom and
Ethics, Philanthropy and Corporate Communications, Magazine Writing,
The Pulitzer Prizes, and Advertising Copywriting.
MEDIA WORKSHOP 1 sh
An on-campus practicum with student media, featuring weekly instruction
from a faculty adviser. Prerequisite: approval of dean's office.
Maximum of 4 credit hours applied toward major.
JCM 381. COMMUNICATIONS INTERNSHIP 1-4 sh
An off-campus, professionally supervised internship in journalism,
broadcast and new media, corporate communications, or cinema. Students
secure an internship with guidance from the School's internship
office and enroll for 1, 2, 3 or 4 credit hours, based on at least
80 work-hours per credit hour. An internship involves creation of
a student portfolio, reflection assignments and supervisor evaluations.
Prerequisite: approval of School's internship director.
JCM 395. MEDIA LAW AND ETHICS 4 sh
The First Amendment is the philosophical foundation for freedom
of speech and press in America. This course distinguishes between
forms of communication that have constitutional protection and those
with limitations (libel, privacy, copyright, censorship, commercial
speech, broadcast licensing, access to information). Students explore
the foundations of moral reasoning and apply ethical responsibilities
to communications cases. Prerequisite: junior status.
JCM 404. CORPORATE CAMPAIGNS 4 sh
This course provides for the application of public relations strategies
and techniques through the creation of a communications campaign
for real clients. Students engage in audience analysis, budget preparation
and development of a strategic for corporate, nonprofit, association
and/or government clients. Prerequisite: JCM 304, 324 and 334.
JCM 420. DESIGN AND INFORMATION GRAPHICS 4 sh In this advanced
course, students focus on effective design, information graphics
and photo editing for newspapers, magazines and other publications.
Students apply that knowledge to design projects. The course analyzes
use of type, images and color. Prerequisite: JCM 325 or 327.
JCM 425. SPECIALIZED REPORTING 4 sh
Advanced students investigate the techniques used to research and
report complex political, social and economic issues related to
specialized areas of news coverage such as business writing, sports
writing and opinion writing. Strategies are developed for individual
reporting projects, and students explore story topics, sources and
pitfalls. Prerequisite: JCM 300.
JCM 430. TELEVISION NEWS REPORTING 4 sh
In this advanced study of electronic news gathering, students analyze
current examples of news and public affairs programming as well
as research, write, edit and produce television news packages. Prerequisite:
INDEPENDENT STUDY 1-4 sh
Students work with a faculty member on a rigorous project outside
the domain of traditional coursework. Prerequisite: approval of
dean's office. Maximum of 4 credit hours applied toward major.
GREAT IDEAS: CAPSTONE
Students examine the importance of free expression in a democracy
and other great ideas, and trends such as media convergence, global
communications, media consolidation and the impact of new technologies.
The course assesses student learning of professional values and
competencies, and students create a capstone project. Prerequisite:
senior status. Students must pass this course with a grade of C-
499. RESEARCH 1-4 sh
This course offers students the opportunity to create an undergraduate
original research project guided by a faculty mentor. A research
proposal form completed by the student and faculty mentor is required
for registration. Prerequisite: approval of the dean's office.