Alisha Horky

Assistant Professor of Marketing
Koury Business Center 346G
2075 Campus Box
Elon, NC 27244
ahorky@elon.edu (336) 278-5480

Brief Biography

Alisha Blakeney Horky teaches operations & supply chain management courses at Elon. She joined the faculty at Elon after earning her Ph.D. in Business Administration with a concentration in Marketing from Mississippi State University. Prior to her academic career, Dr. Horky worked in specialty retail. Her primary research interests include issues in retailing and distribution strategy.

Education

Ph.D. (2014) Business Administration (Marketing). Mississippi State University.
M.B.A (2009) Auburn University - Montgomery
B.S.B.A. (2008) Auburn University - Montgomery
 

Publications

Collier, Joel, Robert Moore, Alisha B. Horky, and Melissa Moore (forthcoming), “Why the Little Things Matter: Exploring Situational Influences on Customers’ Self-service Technology Decisions,” Journal of Business Research.

Collier Joel, Dan Sherrell, Emin Babakus, and Alisha B. Horky (2014) “Understanding the Differences of Public and Private Self-Service Technology,” Journal of Services Marketing, 28(1), 60-70.

Lee, Yong-Ki, Jong-Hyun Park, Namho Chung and Alisha Blakeney (2012), “A unified perspective     on the factors influencing usage intention toward mobile financial services,” Journal of Business Research,   65(11), 1590-1599.
 
Blakeney, Alisha, Rhea Ingram, Donald R. Self, and Carolyn Sara (Casey) Findley (2010), “Media habits of sensation seekers: An exploratory study,” Journal of the Global Academy of Marketing Science, 20(2), 179-187.

Presentations

Conference Presentations

Moore, Robert, Kevin Shanahan, Melissa Moore, and Alisha B. Horky (2013), “Creepy Marketing: Has Marketing Technology Gone Too Far?,” to be presented at the 2013  Society for Marketing Advances Annual Conference, Hilton Head, SC.

Pelletier, Mark and Alisha B. Horky (2013), “Anatomy of a Facebook “Like,” to be presented at the 2013  Society for Marketing Advances Annual Conference, Hilton Head, SC..

Collier, Joel, Robert Moore, Alisha Blakeney, and Melissa Moore (2012), “Situational Variables and Attitudes Toward Self-Service Technology Choice: A Qualitative-Quantitative Approach,” presented at the 2012 Society for Marketing Advances Annual Conference, Orlando, FL. Best Paper in Track.

Blakeney, Alisha, Kelly Wilder, and Toni-Rochelle Ford (2012), “What’s that doing here? Toward an understanding of product-retailer incongruity,” presented at the 2012 Consumer- Brand Relationships Conference, Boston, MA.

Blakeney, Alisha, Rhea Ingram, Donald R. Self, and Carolyn Sara (Casey) Findley (2010), “Disinhibition and healthcare: Refining and reaching the sensation seeking segment,” presented at the 2010 Society for Marketing Advances Annual Conference, Atlanta, GA.

Blakeney, Alisha, Rhea Ingram, Donald R. Self, and Carolyn Sara (Casey) Findley (2009), “Media habits of sensation seekers: An exploratory study,” presented at the 2009 Society for Marketing Advances Annual Conference, New Orleans, LA.

Professional Activities

Reviewer for the "Delivering Exceptional Customer Service" Track for the Academy of Marketing Science Conference (2014)

Reviewer for the Logistics/Supply Chain Management Track for the Society for Marketing Advances Conference (2012)

Reviewer for the Services Track for the Society for Marketing Advances Conference (2012)
 

Awards

Steven J. Shaw Best Conference Paper Award, Society for Marketing Advances (2012)

MSU College of Business Outstanding Doctoral Student Researcher Award (2012)

MSU Outstanding Doctoral Student Researcher Nominee (2012)
 

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