Craig Schmitt

Assistant Professor of Sport and Event Management
Powell Building 301
2350 Campus Box
Elon, NC 27244 (336) 278-5352

Brief Biography

Worked as research project coordinator for the Business of Sport Certificate Program offered through the Leeds School of Business at the University of Colorado at Boulder for two years (2012-2013). Taught corporate and personal finance in the CU Business Intensive Certificate Program for two years (2012-2013). Served as senior program director of the Cannon Street YMCA in Charleston, S.C., for four years (2006-2010) and program director of the South Lake YMCA in central Florida for one year (2005-2006). Member of Sport Marketing Association and North American Society for Sport Management. Teaching and research interests include sport consumer behavior, sport marketing, sport finance and sport management education. Came to Elon in 2013.


University of Florida, Gainesville, FL
     B.S. in Business Administration with a major in Econoimcs
     Minor in Mass Communications Studies

University of Central Florida, Orlando, FL
     Master of Business Administration
     Master of Sport Business Management

University of Northern Colorado, Greeley, CO
     Ph.D. in Sport Administration
     Minor in Applied Statistics and Research Methods

Employment History

University of Colorado at Boulder, Boulder, CO
     Reserach Project Cordinator, Leeds School of Business
     Lecturer/Instructor, Leeds School of Business

Cannon Street YMCA, Charleston, SC
     Senior Program Director

Central Florida YMCA, Orlando, FL
     Program Director, South Lake YMCA

Courses Taught

SEM 212 - Contemporary Sport Management

SEM 351 - Sport Marketing

SEM 412 - Sport Finance

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