Elon University Home

Hal Vincent

Lecturer in Communications and Faculty Director of Live Oak
McEwen - Comm. 201A
2850 Campus Box
Elon, NC 27244
hvincent@elon.edu (336) 278-5348

Education

Master of Science, Mass Communications, Virginia Commonwealth University: The Ad Center, Richmond, VA.  Professional specialization: Advertising Strategy and Management.

Bachelor of Arts, Speech Communication and Journalism, University of Richmond, Richmond, VA.

Employment History

University of South Florida, Tampa, FL.

Instructor, Interim Director of the Zimmerman Advertising Program

 

Temple University, Philadelphia, PA.

Adjunct Instructor

 

Pyper Paul + Kenney, Tampa, FL.

Director of Account Management

Clients: Checkers/Rally’s Drive-thru Restaurants, Sweetbay Supermarket, St. Joseph’s Hospital System, After Hours Pediatrics, The Florida Aquarium, Tampa’s Lowry Park Zoo, MarineMax yacht retailers, Reeves Import Motorcars, New Business

 

WestWayne (now 22 Squared), Tampa, FL.

Account Supervisor

Clients: Orlando/Orange County Convention and Visitors Bureau, Taco Cabana

 

Fahlgren Benito Advertising, Tampa, FL.

Vice President, Account Supervisor

Clients: American HomeHealth (PS Cleaning Products), Second Harvest Food Bank of Tampa Bay, the USO of PA and NJ, New Business

 

Tierney Communications, Philadelphia, PA.

Account Director

Clients: Independence Blue Cross, Martin Guitars, Philadelphia Chamber of Commerce, AmeriHealth New Jersey, hireAbility (employment services for the disabled), PA Department of Workforce Development, New Business

 

Senior Account Executive                                                                                      

Clients: Independence Blue Cross, Martin Guitars, ABC Sports, Pennsylvania Lottery, New Business

 

 

Foote Cone & Belding (FCB), New York, NY.

Account Executive

Clients: Tropicana – Twister, Season’s Best, New Products; Pepsi/Dole-Single Serve Juices

 

Assistant Account Executive                                                                                  

Clients: Nabisco - Chips Ahoy!, Fig Newtons, Café Crèmes, Teddy Grahams, New Products

 

The Martin Agency, Richmond, VA.

Account Assistant/Coordinator

Clients: Marriott (Residence Inn, Fairfield Inn), Turner Classic Movies, Steelcase office systems

 

Courses Taught

Strategic Communications Campaigns

Introduction to Advertising

Advertising Research

Advanced Media Strategy

Advertising Management

Advertising Campaigns

Presentations

Ad2 Tampa Bay, Black History Month/Diversity Day, featured speaker, Mad Men, But What About Everybody Else? How the Advertising Industry Fared in 2010, Tampa, FL, February, 2011.

 

Ad2 Tampa Bay, Dr. Martin Luther King Day, featured speaker, Mad Men, But What About Everybody Else? Diversity in Advertising Employment Past to Present, Tampa, FL, January, 2010.

 

American Marketing Association – Tampa Bay Chapter, Super Bowl 2008: Advertising Professionals’ Review; Member of a five person advertising panel representing Tampa Bay’s top communications firms, Tampa, FL, April, 2008.

 

Ad2 Tampa Bay, Breaking Into Advertising, Tampa Bay Media Tour, Tampa, FL, November, 2007.

 

Ad2 Tampa Bay, Breaking Into Advertising, Members Meeting, Tampa, FL, July, 2007.

 

Ad2 Tampa Bay, Breaking Into Advertising, Tampa Bay Media Tour, Tampa, FL, November, 2006.

 

USF Ad Club, Breaking Into Advertising, Members Meeting, Tampa, FL, February, 2006.

 

Rutgers University, Advertising as a Career? Advertising Majors, Philadelphia, PA, April, 2005.

 

Penn State, Advertising 101: What You Need to Know, Student Ad Club, Philadelphia, PA, April, 2005.

 

University of Scranton, Advertising 101: What You Need to Know, Student Ad Club, Philadelphia, PA, February, 2005.

 

Temple University, Breaking Into Advertising, Student Ad Club, Philadelphia, PA, January, 2005.

 

University of Scranton, Advertising 101: What You Need to Know, Student Ad Club, Philadelphia, PA, February, 2004.

 

Professional Activities

Metropolitan Ministries, Marketing Board Chair, 2007 – 2008, Member, 2009 – 2013

 

Advertising Account Leader for professional pro bono advertising projects to create, execute, produce, and negotiate media placement for: National Crime Prevention Council, Second Harvest Food Bank of Tampa Bay, HireAbility/Magee Rehabilitation Hospital, Operation Helping Hand Veterans Assistance, and Metropolitan Ministries.

 

American Advertising Federation (AAF) Tampa Bay, Education Committee, Member, 2011 – 2013.

 

Pyper Paul + Kenney, Director of Internship Program, Tampa, FL, 2007 – 2008.

 

Tampa Bay Advertising Federation, Board of Directors/Programs Chair, 2006 – 2007.

 

Temple University, Ambler College, Board of Visitors, Member, Ambler, PA, 2003 – 2005.

 

Philadelphia Ad Club, Education Committee, Member, Philadelphia, PA, 2004 – 2005.

 

Tierney Communications, Director of Internship Program, Philadelphia, PA, 2003 – 2004.

 

Foote Cone and Belding, Foote Work designee, liaison committee between senior management and junior staff, one of eight representatives in a 900+ employee corporation, New York, NY, 2000.

 

Nabisco Ad College, joint training program for junior advertising account executives from Footer Cone and Belding paired with Nabisco associate brand managers, East Hanover, NJ, 1999.

Service Activities

Interim Director, Zimmerman Advertising Program, School of Mass Communications, University of South Florida, August, 2012 – 2013.

 

Faculty-in-Residence, one of four faculty members residing on the USF campus and developing programs to increase likelihood of student academic success, University of South Florida, July, 2011 – 2013.

 

Program Director, Mass Communications Living and Learning Community, University of South Florida, 2012 – 2013.

 

Student Research Advisor, Advertising Education Foundation’s Alfred J. Seaman Award for Best Undergraduate Essay on Advertising and Society, Top Student Paper, May, 2012.

Paper Title: Levels of Female Sexuality in Athletic-related Advertising. Student earned a free trip to NYC, $1,000 award, and consideration for publication in the AEF’s Ad Text curriculum.

 

Student Research Advisor, Advertising Education Foundation’s Alfred J. Seaman Award for Best Undergraduate Essay on Advertising and Society, Honorable Mention/Finalist, May, 2012.

Paper Title: Are SuperPACs Actually Good For Democracy? Corporations, Advertising, and the American Millennial Voter.

 

Student Research Advisor, USF Undergraduate Research Colloquium, April, 2012.

Student Poster Session.

 

Student Research Advisor, USF Undergraduate Research Colloquium, April, 2012.

Student Oral Presentation.

 

Faculty Advisor, University of South Florida Student Advertising Club, August, 2009 - 2013.

 

USF Student Team Advisor/“Head Coach” National Student Advertising Competition, American Advertising Federation, January - May, 2010.

 

SAFE ZONE LGBTQ Liaison, Office of Student Multicultural Affairs, University of South Florida, December, 2010.

 

 

 

Professional Development

Teaching / workshop advancement

 

Academy for Teaching and Learning Excellence (ATLE), University of South Florida, Attendee, Scholarship of Teaching and Learning (SoTL), June, 2013.

 

Academy for Teaching and Learning Excellence (ATLE), University of South Florida, Attendee, Engaged Teaching: Classroom Assessment Techniques (CATs) for Formative Assessment, June, 2013.

 

Academy for Teaching and Learning Excellence (ATLE), University of South Florida, Attendee, All Things Assessment, March, 2013.

 

Association for Education in Journalism and Mass Communication (AEJMC), Attendee, Pre-conference Advertising Teaching Workshop, August, 2012.

 

Bedford / St. Martin's, Webinar Attendee, Teaching Mass Communication in the Era of Convergence, April, 2012.

 

American Academy of Advertising (AAA), Attendee, The Advertising Curriculum for 2012 and Beyond, Pre-conference, March, 2012.

 

American Advertising Federation (AAF), Webinar Attendee, Developing Social Media Strategy, February, 2012.

 

Center for 21st Century Teaching Excellence,  University of South Florida, Attendee, So You Want to Teach Online? September, 2011.

 

American Advertising Federation, Webinar Attendee, The ABC’s of a Successful AAF College Chapter, September, 2011.

 

Association for Education in Journalism and Mass Communication (AEJMC), Attendee, Pre-conference Advertising Teaching Workshop, August, 2011.

 

American Academy of Advertising (AAA), Attendee, Integrated Marketing Communication in Segmented Schools, Pre-conference, April, 2011.

 

Association for Education in Journalism and Mass Communication (AEJMC), Attendee, Pre-conference Advertising Teaching Workshop, August, 2010.

Awards

Faculty of the Month Award Winner, South Atlantic Affiliate of College and University Residence Halls (SAACURH), a division of National Association of College and University Residence Halls (NRHH), November, 2011.

 

American Advertising Federation (National), 4 Silver Addys, Metropolitan Ministries campaign, 2008.

 

Tampa Bay Advertising Federation, Best of Show and Best of Bay/TV Addys, Reeves Import Motorcars campaign, 2008.

 

Tampa Bay Advertising Federation, Silver Addy/Print Advertising, Second Harvest Food Bank campaign, 2006.

 

Philadelphia Advertising Club, Best of Show and Best of Print Addys, Martin Guitar campaign, 2003.

 

Richmond Show, Gold Addy, Student Category, Play-Doh campaign, 1999.