Jessalynn Strauss

Assistant Professor of Communications
McEwen - Comm. 009
2850 Campus Box
Elon, NC 27244 (336) 278-5343


2010, Ph.D., Communication and Society, University of Oregon

2004, M.A., Mass Communication, University of North Carolina-Chapel Hill

1998, A.B., English/History, Duke University

Employment History

2013-present, Assistant Professor, Elon University

2010-2013, Assistant Professor, Xavier University

2004-2006, External Relations Representative, Robertson Scholars Program

2000-2002, Blood Donation Coordinator, American Red Cross Central NC Chapter

1998-2000, Director of Marketing/Acquisitions Editor, Carolina Academic Press

Courses Taught

Strategic Writing

Public Relations and Civic Responsibility

Current Projects

Challenging corporate social responsibility: Lessons for public relations from the gaming industry
This book, examining corporate social responsibility (CSR) in the casino gaming industry, will be published as part of the Routledge for New Directions in Public Relations Research book series in 2014. The book will provide several case studies of CSR in the gaming industry and will consider what it might mean for a casino corporation to be "socially responsible" in today's complicated global landscape.

Tweets from Sin City: Examining the use of social media by Las Vegas casinos
This research examines the use of social and mobile media, primarily Twitter, by Las Vegas casinos. It examines the way that the gaming industry has adopted the use of social media and other “new” communication technologies as a means to promote recovery after the 2007 economic recession, by which the gaming and tourism industries (especially in Las Vegas) were hit particularly hard. 

Examining the impact of local TV coverage of corporate social responsibility
This research explores the potential interaction between local television coverage of corporate social responsibility (CSR) and civic engagement. Research done by Strauss (2010) on corporate social responsibility in the casino industry in Las Vegas, NV suggests that there may be a relationship between citizens’ perceived involvement of local corporations in the community and those citizens’ own feelings about and involvement in community support. This follow-up research attempts to define any potential relationship between these two and further understand the interaction between them. 


Strauss, J. R. (2014). “Changing clothes in the phonebooth.” In E. M. Furtak & I. Renga (Eds.), The Road to Tenure: Interviews, Rejections, and other Humorous Experiences. Lanham, MD: Rowman & Littlefield Education.

Strauss, J. R. (2013). “A history of casino public relations in Las Vegas.” Journal of Gaming, Tourism, and Leisure Research, 1(1), 39-55.

Strauss, J. R. (2013). “From the Last Frontier to the New Cosmopolitan: A history of casino public relations in Las Vegas.” In D. Schwartz, (Ed.), Frontiers in chance: Gaming research across the disciplines. Las Vegas, NV: University of Nevada Las Vegas Gaming Press. 

Strauss, J. R. (2013). From the Last Frontier to the New Cosmopolitan: A history of casino public relations in Las Vegas. Public Relations Review, 39(2), 124-130.

Strauss, J. R. (2011). Public (relations) disturbances and civil disobedience: Why I use “The Yes Men Fix the World” to teach public relations ethics.” Public Relations Review, 37(5), 544-547.

Strauss, J. R. (17 March, 2011). “Got philosophy?Vegas Seven

Strauss, J. R. (10 February, 2011). “The power of yesterday: Why preservation is essential to progress — even in Vegas.” Vegas Seven

Strauss, J. R. (22 September, 2010). “What would I tell my daughter? A feminist—and Vegas fan—weighs in on the public advertising of the outcall trade.” Vegas Seven

Strauss, J. R. (2010). Capitalising on the value in relationships: A social capital-based model for non-profit public relations. PRism 7(2):


March 2012, UNLV Center for Gaming Research Fellow, University of Nevada-Las Vegas.
August 2009, First place poster award, AEJMC Public Relations Division poster session.
August 2009, Fourth place paper award, AEJMC Graduate Education Interest Group

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