Mark Courtright

Instructor in Management
Koury Business Center 205
2075 Campus Box
Elon, NC 27244
mcourtright@elon.edu (336) 278-5980

Education

Wake Forest University; MBA  1982

University of North Carolina - Chapel Hill;  BS Industrial Relations  double major Psychology  1974

Employment History

Instructor Elon University

August 2013 – Present (1 month)Elon University

Teach undergraduate business students the fundamentals of business communications through formal business reports, individual and group presentations, memos, emails and informal reports.

Adjunct Instructor - Business Communications Elon University

August 2010 – August 2013 (3 years 1 month)Elon, NC

Teach undergraduate business students the fundamentals of business communications through formal business reports, individual and group presentations, memos, emails and informal reports.

Contract Mentor University of the South (Sewanee) School of Theology,

 (2010 - 2013)

Principal Courtright Consulting

June 1995 – August 2010 (15 years 3 months)

Offering business strategy services and reengineering marketing and communications functions for small to medium sized businesses.

Program Director The Servant Center

January 2005 – July 2009 (4 years 7 months)

Not-for-profit agency serving low income elderly and disabled clients
Eliminated 95% of fraud, theft and improper use through new intake process
Distributed 47.4K pounds of groceries in 2008

Marketing Manager  Volvo Commercial Finance

January 2001 – January 2003 (2 years 1 month)

Part of Global Business Unit financing Mack Trucks, Volvo Trucks and Construction Equipment 
Initiated new positioning; customer loyalty program; promotion planning process
Shortened promotion development to execution in field by 34%, to 23 days down from 35 days
Initiated cross-promotion plan with Volvo business groups to generate traffic to dealerships.
Provided a quantifiable marketing strategy

 

Vice President, Marketing  eDesignersource, Inc

January 2000 – January 2001 (1 year 1 month)

Internet distributor of textile products to the contract interior designer market. Went from start up plan to functioning e-commerce business in five (5) months with over 3,000 skus
Developed direct mail promotions, advertising campaigns, logo, and packaging.
Created and tracked key organization metrics for product launch.
Managed customer-centric website testing.
Directed concept to launch operation plan
Directed website user interface research

Vice President Trust Center Communications Wachovia Bank

January 1998 – January 2000 (2 years 1 month)

Managed customer service and communications staff for rapidly expanding business segment
Expanded capacity to service a 257% (+$2.2B) increase in assets managed; accounts served +194% to 3,500 
Improved speed of funds distribution by +200%
Established proactive contact process for all newly acquired customers.

Director, Client Relations and Marketing Center for Creative Leadership

January 1990 – January 1995 (5 years 1 month)

Number one institution for executive leadership development. Revenues of $40MM in 1995. Campuses; Increased revenues to $40MM from $20MM (+100%)in five years 
Reorganized marketing and sales organization; created new marketing strategies
Controlled budget of $2.7MM; developed aggressive cost control processes
Recruited and developed staff of 28 full time employees
Developed new corporate image and advertising
Created forecasting model

 

Marketing Director Kayser-Roth Corporation

January 1982 – January 1990 (8 years 1 month)

World's second largest marketer of branded hosiery 
Marketing Director - Calvin Klein ® Hosiery Improved gross profit margins on $14MM business by 15%.

 

Courses Taught

Business Communications 202

Service Activities

Volunteer Service:  

  • American Red Cross, Disaster Services  2012 - 2013
  • United Way of Greater Greensboro, Marketing Committee  2010

Skills

Marketing Strategy

Communication

Public Speaking

Strategic Planning

Team Building

Leadership Development

Market Research

Marketing

Business Strategy

Start-ups

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