Rodriguez, Michael, Andrea Dixon and James Peltier (2014), “A Review of the Interactive Marketing Literature in The Context of Personal Selling and Sales Management: A Research Agenda”, Journal of Research in Interactive Marketing, 8 (4) 294-308.
Rodriguez, Michael, Haya Ajjan, and Robert Peterson (2014), “CRM/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance”, Journal of Marketing Development and Competiveness, 8 (1) 85-97.
Rodriguez, Michael, Haya Ajjan and Earl Honeycutt (2014), “Using Technology to Engage and Improve Millennial Students' Presentation Performance," accepted, Atlantic Marketing Journal Special Issue on Innovative Teaching, 3 (2) 16-31.
Ajjan, Haya, Richard Hartshorne, Yingxia Cao and Michael Rodriguez (2014), “Continuance Use Intention of Enterprise Instant Messaging: A Knowledge Management Perspective”, Behaviour & Information Technology, 33 (7) 678-692.
Rodriguez, Michael, Earl Honeycutt and Charles Ragland, “Preliminary Investigation of Entertainment Strategies Involving Alcohol: Implications for Professional Sales Education and Training in Business Markets”, accepted, Journal of Business to Business Marketing, 2014.
Rodriguez, Michael, Robert Peterson, and Vijay Krishnan (2012), “Social Media’s Influence on Business to Business Sales Performance”, Journal of Personal Selling and Sales Management, 32, (3), pp. 365-378.
Honeycutt, Earl, Sharon Hodge and Michael Rodriguez (2012), “Culture’s Mediating Role on Global Sales Training”, Journal of Selling and Major Account Management, 12 (2), pp. 24-32.
Cort, Kathryn, Earl Honeycutt and Michael Rodriguez (2012), “A Multi-University Empirical Study of Student Perceptions of Sales Education and Careers in Professional Selling”, Journal of Selling and Major Account Management, 12 (1), 2012.
Rodriguez, Michael and Robert Peterson (2012), “The Role of Social CRM and Its Potential Impact on Lead Generation in Business-to-Business Marketing”, International Journal of Internet Marketing and Advertising, 7 (2), pp. 180-193.
Rodriguez, Michael (2011), “Making Social Media Effective in Real Estate”, published, Keller Center Research Report, June 1st, 2011 http://www.baylor.edu/business/kellercenter.
Rodriguez, Michael and Earl D. Honeycutt, Jr., (2011), “Customer Relationship Management (CRM)’s Impact on B to B Sales Professionals’ Collaboration and Performance”, Journal of Business-to-Business Marketing, 18 (4), pp. 335-356.
Peterson, Robert, Michael Rodriguez and Vijaykumar Krishnan (2011), “CRM and Sales Pipeline Management- Empirical Results for Managing Opportunities”, Marketing Management Journal, 21 (2), pp. 60-70.
Rodriguez, Michael and Frederick Yim (2011), “Utilization of CRM and Its Impact on Sales Performance: A Study of Sales Professionals Working in a Virtual Environment”, International Journal of Electronic CRM, 5 (3), pp. 203-219.
Rodriguez, Michael (2009), “The Role of Social CRM and Its Impact on Lead Generation in B2B Sales”, Carolina Business Connection, fall, 2009, www.carolinabusinessconnection.com
Henry Fock, Frederick Yim and Michael Rodriguez (2010), “The Effects of Relationship with Sales Supervisor on work meaning of salespeople – The Case of Canadian versus Chinese”, Industrial Marketing Management, 10 (7), pp. 1069-1077.
Rodriguez, Michael and Stefanie Boyer (2010), “Efficient utilization of customer relationship management (CRM) technology: a self-directed learning approach”, International Journal Business Innovation and Research, 4, (1/2), pp. 3-14.
Rodriguez, Michael (2008) “Sales Leaders as Senior Level Managers: A Conceptual Framework for Examining Upper Echelon Theory”, Journal of Selling and Major Account Management, Volume 8, (4), pp. 23-31.
Rodriguez, Michael (2008), “CRM – Key Competitive Advantage for Relation Based Selling”, published in The European Institute For Advanced Studies in Management, Fall, 2008