Philip Craft

Director of Communications at the Elon University School of Law
Elon University School of Law 107M
2005 Campus Box
Elon, NC 27244
pcraft@elon.edu (336) 278-9333

Professional Expertise

Communications and Marketing

Brief Biography

Philip Craft has fourteen years of communications management experience, primarily as the director of communications and marketing for business, government, nonprofit and higher education organizations.

Since January 2009, Craft has served as Director of Communications at Elon University School of Law. In this position, he has advanced national communications campaigns recognized with multiple Awards of Excellence by the Council for Advancement and Support of Education, cultivated news coverage measured at more than 200,000 million impressions internationally, and created print, online and social media communications that convey the innovations and overall excellence of Elon Law's program of legal education.

In the previous ten years, Craft directed two communications and marketing offices in New York City. From 1999 to 2005, in the office of U.S. Representative Carolyn B. Maloney, primarily as Deputy Chief of Staff, Craft designed and implemented national public relations campaigns to advance legislation in a variety of areas, including federal policies to support New York's recovery after 9/11. From 2005 to 2009, Craft led the marketing division of City Parks Foundation, a community revitalization organization that serves more than 600,000 people each year. Over three years in this position, Craft restructured the organization’s marketing operations, doubling its earned media coverage and daily flow to online resources. His contributions in this position included the design and implementation of a seven-tier national and regional marketing campaign, using television, radio, print, online and out-of-home advertising, together with direct marketing and digital media initiatives to reach target populations, strengthen the organization’s brand and increase visibility for its programming and services.

Craft volunteers in a variety of capacities for civic and nonprofit organizations, which, combined with professional achievements, led to recognition as one of the Triad, NC region’s “40 Leaders Under Forty” in 2013 (The Business Journal). He taught as an adjunct faculty member in the Executive Masters in Public Affairs program at Baruch College, City University of New York, in New York City for five years and as an instructor of public speaking and media analysis at the University of Washington in Seattle for two years. In addition, Craft has worked as a communications consultant for Worcestor State Hospital in Massachusetts and as a legislative research intern for the Massachusetts State House Committee on Education, Arts, & Humanities.

Education

Master of Arts in speech communication, University of Washington, Seattle, WA
Bachelor of Science in communication, politics, and law, magna cum laude, Honors Program, Emerson College, Boston, MA and Maastricht, Netherlands

Service Activities

· Chair, Friends of Center City Park Steering Committee, Greensboro, NC, Sept. 2011-May 2013 
· Founder/Chair, Project Greenway promoting economic growth through creation of the Downtown Greenway, Greensboro, NC, Feb. 2011-Sept. 2012
· Lifetime Member, Future Fund, The Community Foundation of Greater Greensboro, Greensboro, NC
· Member, Advisory Board – Goods of Conscience, New York, NY, 2006-2008
· Founding Member – Democracy and Globalization Working Group – Seattle, WA, 1997-1998
· Coach and Judge for High School Debate Tournaments – Boston, MA, 1995-1996

Professional Development

· Graduate, Leadership Greensboro, Class of 2013, Greensboro, NC

Awards

· Named one of The Business Journal’s “Forty Leaders Under Forty” for the Triad region of North Carolina, 2013
· Award of Excellence, Media Relations Campaign Providing Legal Analysis of the John Edwards Trial, Council for Advancement and Support of Education (CASE), 2013
· Award of Excellence, Special Report on Elon Law’s First Five Years, CASE, 2012
· Award of Excellence, National Announcement of Elon Law’s Leadership Program, CASE, 2011
· Special Merit Award, Communications Campaign Introducing the Charter Class of Elon Law, CASE, 2009
· Selected Chief of Delegation, U.S. Congressional Staff Trip to China, 2005
· Top Debut Paper, National Communication Association, 1998
· First Place Senior Thesis, Emerson College, 1996
· National Finalist in Extemporaneous Speech – National Forensic Association, 1996
· New England Champion, Intercollegiate Speech Competition – National Forensic Association, 1995

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