Qian Xu

Assistant Professor of Communications
Powell Building 218
2850 Campus Box
Elon, NC 27244
qxu@elon.edu (336) 278-6454

Brief Biography

Qian Xu is an assistant professor in the School of Communications at Elon University. She received her Ph.D. from the College of Communications at the Pennsylvania State University. Her research interests focus on the social and psychological effects of online technology,especially as they pertain to perception, information seeking, and cognition in the context of both computer-mediated communication and human-computer interaction. Her research has been published in Journal of Communication, Mass Communication and Society, Media Psychology, Journalism and Mass Communication Quarterly, and Communication Research. She has authored a book chapter in Multimedia foundations: Core concepts for digital design (Focal Press) and co-authored a book chapter in Advertising Theory (Routledge). Her teaching expertise includes interactive media strategy, media effects, and communication theory.

Education

Ph.D. in Mass Communications (Penn State University, 2010)

M.A. in Journlaism (Nanjing University, 2005)

B.A. in Journalism (Nanjing University, 2002)

Graduate Certificate in International Studies (Johns Hopkins University-Nanjing University Center for Chinese & American Studies, 2004)

 

Employment History

8/2010 - present: Assistant Professor, School of Communications, Elon University

1/2009-5/2009: Instructor, College of Communications, Penn State University

8/2005-7/2006: Department of Marketing, Newegg Inc. (Shanghai) 

Courses Taught

COM590 Interactive Media Capstone

COM568 Independent Study (iMedia)

COM560 Interactive Media Strategies

COM499 Research and Creative Activity

COM360 Interactive Media

COM100 Communications in a Global Age

GST245 Barbados: Culture, Sport, and Media

STA245 Barbados Preparatory Seminar

Publications

Journal Articles:

Xu, Q., & Behring, D. (2014). The richer, the better? Effects of modality on intercultural virtual collaboration. International Journal of Communication, 8, 2733-2754.  

Xu, Q., & Qi, L. (2014). Use of SNSs, political efficacy, and civic engagement among Chinese college students: Effects of gratifications and network size. International Journal of Interactive Communication Systems and Technologies, 4(1), 15-30. doi:10.4018/ijicst.2014010102  

Xu, Q. (2014). Should I trust him? The effects of reviewer profile characteristics on eWOM credibility. Computers in Human Behavior33, 136-144. doi:10.1016/j.chb.2014.01.027

Xu, Q., & Sundar, S. S. (2014). Lights, camera, music, interaction! Interactive persuasion in e-commerce. Communication Research, 41(2), 282-308 doi: 10.1177/0093650212439062

Sundar S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging and flipping. Human-Computer Interaction, 29(2), 109-152. doi:10.1080/07370024.2013.789347

Xu, Q. (2013). Social recommendation, source credibility and recency: Effects of news cues in a social bookmarking website. Journalism & Mass Communication Quarterly, 90(4), 757-775. doi:10.1177/1077699013503158

Xu, Q., Schmierbach, M., Bellur, S., Ash, E., Oeldorf-Hirsch, A., & Kegerise, A. (2012). The effects of “friend” characteristics on evaluations of an activist group in a social networking context. Mass Communication & Society, 15(3), 432-453. doi:10.1080/15205436.2011.583862

Schmierbach, M., Xu, Q., & Boyle, M. P. (2012). The role of exemplification in shaping third-person perceptions and support for restrictions on video games. Mass Communication & Society15(5), 672-694. doi:10.1080/15205436.2011.616278

Schmierbach, M., Xu, Q., Oeldorf-Hirsch, A., Dardis, F. (2012).  Electronic friend or virtual foe: Exploring the role of competitive and cooperative multiplayer video game modes in fostering enjoyment. Media Psychology15(3), 356-371. doi:10.1080/15213269.2012.702603

Schmierbach, M., Boyle, M. P., Xu, Q., & McLeod, D. (2011). Exploring third-person differences between gamers and non-gamers. Journal of Communication61(2), 307-327. doi: 10.1111/j.1460-2466.2011.01541.x

Book Chapters:

Xu, Q. (2012). User interface design. In V. Costello. Multimedia foundations: Core concepts for digital design (pp. 153-180). Burlington, MA: Focal Press.  

Sundar, S. S., Xu, Q., & Dou, X. (2012). Role of technology in online persuasion – A MAIN model perspective. In S. Rodgers & E. Thorson (Eds.), Advertising Theory (pp. 355-372). New York: Routledge, Taylor & Francis Group. 

Conference Proceedings:

Sundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2011). Beyond pointing and clicking: How do newer interaction modalities affect user engagement? Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’11), 29, 1477-1482.

Sundar, S. S., Xu, Q., & Bellur, S. (2010). Designing interactivity in media interfaces: A communications perspective. Proceedings of the 28th International Conference on Human Factors in Computing Systems (CHI’10), 28, 2247-2256..

Sundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2010). Modality is the message: Interactivity effects on perception and engagement. Proceedings of the 28th of the International Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’10), 28, 4105-4110.

Sundar, S. S., Xu, Q., & Oeldorf-Hirsch, A. (2009). Authority vs. peer: How interface cues influence users. Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’09), 27, 4231-4236.

Sundar, S. S., Oeldorf-Hirsch, A., & Xu, Q. (2008). The bandwagon effect of collaborative filtering technology. Proceedings of the 26th International Conference Extended Abstracts on Human Factors in Computing Systems(CHI EA’08), 26, 3453-3458.

Presentations

Miller, B., Xu, Q., & Barnett, B. (2014, August). Do online news comments matter? Anonymity, argument quality and valence. Paper presented at the 97th annual conference of the Association for Education in Journalism and Mass Communication, Montreal, Canada.

Xu, Q. (2014, May). Effects of agent, message vividness, and need for cognition on viral advertising: Persuasion knowledge as the underlying mechanism. Paper presented at the 64th annual conference of the International Communication Association, Seattle, WA.

Xu, Q. (2014, May). Persuasiveness of viral advertising on SNS: Exploring the effects of tie strength and message publicity. Paper presented at the 64th annual conference of the International Communication Association, Seattle, WA.

Xu, Q., & Qi, L. (2013, August). Use of SNSs, political efficacy, and civic engagement among Chinese college students: Effects of gratifications and network size. Paper presented at the 96th annual conference of the Association for Education in Journalism and Mass Communication, Washington DC.

Miller, B., Xu, Q., & Barnett, B. (2013, August). I'll buy that: Electronic word of mouth and the persuasion knowledge model. Paper presented at the 96th annual conference of the Association for Education in Journalism and Mass Communication, Washington DC.

Xu, Q., Miller, B., & Barnett, B. (2013, June). What others are saying about the product?  Anonymity, argument quality and valence effects in eWOM. Paper presented at the 63rd annual conference of the International Communication Association, London, UK.

Sundar, S. S., Xu, Q., & Oeldorf-Hirsch, A. (2013, June). How deeply do we process online recommendations?  Heuristic vs. systematic processing of authority and bandwagon cues. Paper presented at the 63rd annual conference of the International Communication Association, London, UK. 

Xu, Q. (2012, August). Should I trust him? Effects of profile cues on eWOM credibility. Paper presented at the 95th annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Xu, Q. (2012, May). Social recommendation, source credibility and recency: Effects of news cues in a social bookmarking website. Paper presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ. 

Xu, Q., & Sundar, S. S. (2011, May). Lights, camera, music, interaction! Interactive persuasion in e-commerce. Paper presented at the 61st annual conference of the International Communication Association, Boston, MA.  

Xu, Q., & Sundar, S. S. (2011, May). Interactivity, arousal and memory: Information processing in an e-commerce site. Paper presented at the 61st annual conference of the International Communication Association, Boston, MA.

Schmierbach, M., Xu, Q., & Boyle, M. (2010, August). The role of exemplification in shaping third-person perceptions and support for restrictions on video games. Paper presented at the 93rd annual conference of the Association for Education in Journalism and Mass Communication, Denver, CO.

Xu, Q. (2010, June). Effects of modality interactivity and user arousal in online shopping sites. Proposal presented at the Doctoral Consortium of the Communication & Technology Division of the 60th annual conference of the International Communication Association, Singapore.

Sundar, S. S., Xu, Q., Bellur, S., Jia, H., Oh, J., & Khoo, G.-S. (2010, June). Click, drag, flip, and mouse-over: Effects of modality interactivity on user engagement with web content. Paper presented at the 60th annual conference of the International Communication Association, Singapore.

Xu, Q., & Behring, D. (2009, August). Is multimodality better than single modality? Exploring modality effect on inter-cultural virtual collaboration. Paper presented at the 92nd annual conference of the Association for Education in Journalism and Mass Communication, Boston, MA.

Schmierbach, M., Xu, Q., Bellur, S., Ash, E., Oeldorf-Hirsch, A., & Kegerise, A. (2009, August). What do your friends say about you? Activist group evaluations in a social networking context. Paper presented at the 92nd annual conference of the Association for Education in Journalism and Mass Communication, Boston, MA.

Schmierbach, M., Boyle, M. P., Xu, Q., & McLeod, D. M.  (2008, August). “I hate Jack Thompson”: Exploring third-person differences between gamers and non-gamers. Paper presented at the 91st annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Sundar, S. S., Bellur, S., Oeldorf-Hirsch, A., & Xu, Q. (2008, July). The Facebook paradigm for studying concepts and testing theories of communication. Paper presented at the National Communication Association Summer Conference on Methods and Measures for Communication and Cognition Research, College Park, MD.

Xu, Q., Behring, D., & Chesnick, R. J. (2008, May). The effect of media modality on cross-cultural virtual cooperation. Paper presented at the 58th annual conference of the International Communication Association, Montreal, Canada.

Awards

Dissertation/Teaching Award, College of Communications, Penn State University,Fall 2009-Spring 2010

Robert Graham Endowed Fellowship, Penn State University, Fall 2006-Spring 2007