Sharon Hodge

Associate Professor of Marketing
Koury Business Center 330
2075 Campus Box
Elon, NC 27244 (336) 278-5926


Ph.D. (2001). Marketing. University of North Carolina, Chapel Hill.  Dissertation: Mental Accounting and Subsequent Purchases:  Consumer Responses to Price Surprises.

M.B.A. (1990). Old Dominion University.

B.A. (1984). English. Old Dominion University.

Employment History

Elon University, Elon, NC (2002 - present); Associate Professor of Marketing (2008 - present); Kernodle Faculty Development Fellow for Service-Learning (2012 - present); Founding Chair, Department of Marketing and Entrepreneurship (2008 - 2012); Assistant Professor of Marketing (2002 - 2008), Executive Education Faculty (2004 - 2006).

Duke University, Fuqua School of Business, Durham, NC (2001), Visiting Assistant Professor.

The Catering Company, Chapel Hill, NC (1995 - 1999), Sales and Event Manager, .

Project Management Consultant (1995).

Data Analysis Consultant (1994).

Beverly Enterprises, Inc., Virginia Beach, VA (1987 - 1988), Senior Technical Writer, Training Department.

Pentamation Enterprises, Inc., Norfolk, VA (1984 - 1987); Senior Writer (1987); Writer, Product Information Department (1984 - 1986).

Courses Taught

Undergraduate Marketing Courses

  • MKT414:  Marketing Research
  • MKT415:  Consumer Behavior
  • MKT311:  Principles of Marketing
  • MKT311OL:  Online Principles of Marketing
  • BUS304:  Introduction to Marketing

Graduate Courses

  • MBA595:  Topics in Marketing:  Consumer Behavior
  • MBA580:  Advanced Analytical Applications
  • MBA565 IS:  International Business (included 10 days of study abroad)
  • MBA525:  Independent Study

Undergraduate Entrepreneurship and Elon Enterprise Academy (EEA) Courses

  • ENT372IS:  Global Entrepreneurship Ventures (included 12 days of study abroad)
  • BUS376:  Elon Enterprise Academy I
  • BUS377:  Elon Enterprise Academy II
  • BUS378:  Elon Enterprise Academy III
  • BUS476:  Elon Enterprise Academy IV
  • BUS477:  Elon Enterprise Academy V

Undergraduate Honors Theses

  • HNR98:  Kathryn Olinger:  Brand Personality and Preference:  A Study of Branding  in the Collegiate Environment
  • HNR98:  Anna LeerContacto Latino:  Marketing to Hispanics in North Carolina
  • HNR98:  Danica Shipley: The Impact of Emerging Mediums for Customer Service Delivery in Online Purchasing:  A Study of Customer Satisfaction and Loyalty among College Students

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