Selected recent publications:
Curtin, P. A., & Gaither, T. K. (2012, fall). “Globalization and Public Relations in Postcolonial Nations: Challenges and Opportunities.” Cambria Press.
Al-Kandari, A. A., & Gaither, T. K. (2011). “Arabs, the West and Public Relations: A Critical/Cultural Study of Arab Cultural Values.” Public Relations Review.
Gaither, T. K. (2008, spring). “Nation Branding, Propaganda, and Public Relations: An Analysis of English-Language Developing Country Head of State Web Sites.” Cambria Press.
Curtin, P. A., & Gaither, T. K. (2008, spring). “International Public Relations: Negotiating Culture, Identity, and Power.” Sage Publications.
Gaither, T. K., & Curtin, P.A. (2007, fall). “Examining the Heuristic Value of Models of International Public Relations Practice: A Case Study of the Arla Foods Crisis.” Journal of Public Relations Research.
Gaither, T. K., & Curtin, P. A. (2007, summer). “International Public Relations: Toward an Integrated Theoretical Base.” In Hansen-Horn (Ed.), Public Relations Theory. Allyn & Bacon.