Inventory of the EUA090 Phoenix Mascot Collection, 1991 - ongoing EUA090

Inventory of the EUA090 Phoenix Mascot Collection, 1991 - ongoing
EUA090


This finding aid is NCEAD compliant.
Elon University



© 2012 Elon University. All Rights Reserved.

Contact Information:

Belk Library Archives and Special Collections
Elon University
2550 Campus Box
Elon, North Carolina
27244
336-278-6599
Email: belkarchives@elon.edu
URL: http://www.elon.edu/e-web/library/libraryinfo/archiveinfo.xhtml

Descriptive Summary

Repository: Elon University. Belk Library Archives and Special Collections
Creator: Elon University
Title: EUA090 Phoenix Mascot Collection, 1991 - ongoing
Language of Material: Material in English
Location: The collection is located in the Carol Grotnes Belk Library Archives and Special Collections at Elon University. Please contact the Archives and Special Collections staff for further details about the location.
Abstract: This collection includes information about the Elon University mascot, The Phoenix. The information contained in this collection encompasses the origins of the Phoenix mascot, the process of branding/marketing and choosing an appropriate logo, the Phoenix Sculpture, and the Phoenix Rising Plaque on campus. The collection is arranged into five boxes. Boxes one and two are arranged chronologically, and then alphabetically by type of material. Box three is arranged chronologically within the box and then alphabetically by type of material. Boxes four and five are arranged chronologically. For further information, please consult the Historical Note and Detailed Description of the Collection sections below.
Extent: 8.5 linear feet, 5 archival boxes

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Administrative Information

Access Restrictions

Collection is open for research.


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Copyright Notice

The nature of the Archives and Special Collections of Belk Library means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The Archives and Special Collections of Belk Library claims only physical ownership of most materials. The materials from our collections are made available for use in research, teaching, and private study, pursuant to the U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research of otherwise should be fully credited with the source.


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Preferred Citation

[Identification of item], EUA090 Phoenix Mascot Collection, Belk Library Archives and Special Collections, Elon University, Elon, NC, USA.


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Gift or Purchase Note

Acquired 2012. Office of University Communications.


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Accession Information

Not applicable


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Processing Information

Processed by Katie Nash, July, 2012

Encoded by Katie Nash, July, 2012


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Historical Note

On May 9, 2000 it was announced at Elon University that the Phoenix would be the school's new mascot, replacing the long-time Fightin' Christians mascot. According to an article in the Spring 2000 issue of the Magazine of Elon, "Elon President Leo M. Lambert called The Phoenix the 'perfect choice' because of the connection of the college's triumphant recovery from the 1923 fire that destroyed the campus main building, including classrooms, records, the library and chapel." During the weekly event, College Coffee, the launch of The Phoenix took place outside the Koury Athletic Center and featured a large egg in a next that eventually broke open and a 14-foot banner rose in a cloud of smoke. The banner included the image of The Phoenix, unveiling the new athletic mascot to a crowd of students, faculty, staff, alumni and trustees. During 1998-1999, Alan White (former Director of Athletics) co-chaired the fifteen member Athletic Identity Task Force that helped select the new athletic mascot for Elon. Over 125 names were suggested by alumni, Elon employees, and other members of the community and The Phoenix was chosen, after receiving high marks from focus group testing and surveys that involved students, faculty, staff, alumni, and trustees. Also from the article in the Spring 2000 Magazine of Elon issue, "The Phoenix is a rare creature with remarkable connections to Elon and its 111-year history. The Phoenix's plumage matches the school's maroon and gold colors. As described by the ancient Greek historian Herodotus, once every 500 years, when it feels its death approaching the Phoenix builds a nest in an oak tree. (Elon is Hebrew for oak). After being consumed by its own flames, the Phoenix rises again to fly to the temple of the sun. The bird is a symbol of immortality, light, knowledge and everlasting vigor. Ancient philosophers described the sacred bird as a leader and an emblem of hope, providing connections to the promise of higher education."


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Arrangement

The collection is arranged into five boxes. Boxes one and two are arranged chronologically, and then alphabetically by type of material. Box three is arranged chronologically within the box and then alphabetically by type of material. Boxes four and five are arranged chronologically.


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Online Catalog Headings

These and related materials may be found under the following headings in online catalogs.

Elon University -- Mascots.
Elon College -- Mascots.
Sports team mascots -- North Carolina -- History.
Elon University -- History.
Elon University -- Archival resources.

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Related Material

Please consult with the Archives and Special Collections staff for additional information about related materials to this collection.

Detailed Description of the Collection

Box 1. 1991-2000.
48 Folders.
1991. Newspaper Clippings.
1992. Book Chapter. The Bestiary of Christ.
1998. Correspondence.
1998. Magazine Clippings.
1999. Athletic Identity Task Force. Agenda.
1999. Athletic Identity Task Force. Background Information.
1999. Athletic Identity Task Force. Budget.
1999. Athletic Identity Task Force. Charge.
1999. Athletic Identity Task Force. Communications Plan.
1999. Athletic Identity Task Force. Correspondence.
1999. Athletic Identity Task Force. Focus Group Findings.
1999. Athletic Identity Task Force. List of Suggestions.
1999. Athletic Identity Task Force. Member List.
1999. Athletic Identity Task Force. Newspaper Clippings.
1999. Athletic Identity Task Force. Phoenix Information.
1999. Athletic Identity Task Force. Press Release.
1999. Athletic Identity Task Force. Proposal.
1999. Athletic Identity Task Force. Survey Results.
1999. Athletic Identity Task Force. Timeline.
1999. Branding Information.
1999. Contracts.
1999. Correspondence Number 1.
1999. Correspondence Number 2.
1999. Correspondence Number 3.
1999. Essay.
1999. General Information.
1999. Journal Article.
1999. List of Suggestions.
1999. Magazine Clippings.
1999. Meeting Minutes (Elon Board of Trustees).
1999. Newspaper Clippings.
1999. Newspapers. News and Observer (Raleigh, North Carolina).
1999. Newspapers. Times-News (Burlington, North Carolina).
1999. Press Release.
1999. Project Results.
1999. Proposal.
1999. Questionnaire.
1999. Questions and Answers.
1999. Survey Results. Changing Mascot Name Number 1.
1999. Survey Results. Changing Mascot Name Number 2.
1999. Survey Results. Changing Mascot Name Number 3.
1999. Survey Results. Changing Mascot Name Number 4.
1999. Survey Results. Changing Mascot Name Number 5.
1999. Survey Results. Name Generation Initial Results.
1999. To Do List.
1999-2000. Member List.
1999-2000. Schedule of Events.
1999-2000. Slogan Suggestions.
Box 2. 2000-present.
42 Folders.
2000. Athletic Identity Task Force. Brand Building Strategy Report.
2000. Athletic Identity Task Force. Communications Plan.
2000. Athletic Identity Task Force. Correspondence.
2000. Athletic Identity Task Force. Financial Documents.
2000. Athletic Identity Task Force. Phoenix Information.
2000. Athletic Identity Task Force. Schedule of Events.
2000. Athletic Identity Task Force. Survey Results.
2000. Branding Information Number 1.
2000. Branding Information Number 2.
2000. Correspondence.
2000. Elon Business Card Logos.
2000. Encyclopedia Article.
2000. Financial Documents.
2000. Floppy Disc.
2000. Flyers.
2000. General Information.
2000. Guidelines for the Media.
2000. Informational Card.
2000. Magazine Clippings.
2000. Magazines. North Carolina.
2000. Magazines. Sports Illustrated.
2000. Narration Text for Launch of Phoenix Mascot.
2000. Newspaper Clippings.
2000. Newspapers. The Alamance News (Burlington, North Carolina).
2000. Newspapers. The New York Times (Education and Life section).
2000. Newspapers. News and Observer (Raleigh, North Carolina).
2000. Newspapers. News and Record (Greensboro, North Carolina).
2000. Newspapers. Times-News (Burlington, North Carolina).
2000. Online Articles about Phoenix bird.
2000. Phoenix Logo Number 1.
2000. Phoenix Logo Number 2.
2000. Phoenix Logo Number 3.
2000. Press Release.
2000. Questions and Answers.
2000. Quotes.
2000. Schedule of Events.
2002. Correspondence.
2002. Online Articles about Phoenix symbol.
2002. Phoenix Sculpture Information.
2002. Prints and Drawings. Phoenix Rising Plaque.
2003. Magazine Clippings.
2011. Correspondence.
Box 3. 1999-2001.
14 Folders.
1999. Survey Results.
1999-2000. Phoenix Logo.
2000 (March 8). Phoenix Logo Number 1.
2000 (March 8). Phoenix Logo Number 2.
2000 (March 8). Phoenix Logo Number 3.
2000 (March 8). Phoenix Logo Number 4.
2000 (June 16). Phoenix Logo.
2000 (June 21). Phoenix Logo.
2000 (June 27). Phoenix Logo.
2000 (June 28). Phoenix Logo.
2000 (June 30). Phoenix Logo Number 1.
2000 (June 30). Phoenix Logo Number 2.
2000 (July 11). Phoenix Logo.
2001. Award. New Athletic Identity.
Box 4.
62 Items.
2000 (March). Phoenix Logo.
Box 5.
39 Items.
2000 (April-July). Phoenix Logo.