Love School of Business professor co-authors article in Oxford Handbook
Robert Moorman, Frank S. Holt Jr. Professor of Business Leadership, examines how contemporary treatments of trust enhance people’s understanding of how trust and Organizational Citizenship Behavior performance interrelate.
Robert Moorman, Frank S. Holt Jr. Professor of Business Leadership in the Martha and Spencer Love School of Business, co-authored the article titled “Organizational Citizenship Behavior and Trust: The Double Reinforcing Spiral” in "The Oxford Handbook of Organizational Citizenship Behavior."
Co-authored with Holly H. Brower, Wake Forest University, and Steven Grover, The University of Otago, New Zealand, the article was published online in August 2016 and will be available in print in early 2017.
The article’s abstract: “Research on trust and Organizational Citizenship Behavior (OCB) has focused mostly on how OCB performance may be a consequence of trusting relationships. However, recent studies of trust have sought to both broaden and deepen our understanding of trust and develop our appreciation of the complexity of the construct. This paper examines how contemporary treatments of trust enhance our understanding of how trust and OCB performance interrelate. We argue that the relationship between trust and OCB is best modeled as reciprocal taking the form of a double reinforcing spiral. We further discuss how this model informs our understanding of felt trust, trust violation, and trust recovery.”
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