Ajjan discusses artificial intelligence at the DSA Marketing and Communications Conference
Associate Professor Haya Ajjan shared how organizations are using artificial intelligence to make their brand experience more personalized and predictive.
Haya Ajjan, associate professor in management information systems in the Martha and Spencer Love School of Business and director of the Center for Organizational Analytics, served as a panelist at the 2016 Direct Selling Association Marketing and Communications Conference, held Nov. 30 through Dec. 2 in Las Vegas.
During the “Artificial Intelligence: The Next Marketing Frontier” session, Ajjan and Greg Marshall, Charles Harwood Professor of Marketing at Rollins College, presented how organizations are using artificial intelligence, such as Watson Analytics, for social media brand analysis, marketing promotion campaigns, and customer retention.
The Direct Selling Education Foundation sponsored the session, which attracted about 250 executives and managers in the direct selling industry.