Jessica Gisclair presents to public relations and marketing professionals
Dr. Jessica Gisclair, the department chair and an associate professor in the School of Communications, presented "Let’s Talk Ethics!" at the Public Relations and Marketing Seminar hosted by the North Carolina Chapter of the Public Relations Society of America Nov. 3 in Chapel Hill, N.C.
Gisclair held a candid dialogue with participants about a variety of ethical issues including pay-for-play journalism, anonymous Internet posting and viral marketing. Participants practiced how to become more effective ethical decision-makers by examining their own moral compass, corporate culture and professional responsibility.