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Elon’s marketing program named one of the nation's top 10

A Bloomberg Businessweek survey of undergraduate business students in the Class of 2013 ranked Elon’s program as one of the nation’s best.

Marketing is one of eight majors offered in the Martha and Spencer Love School of Business. The major is housed within the Marketing and Entrepreneurship department. The top 10 list of ranked programs is below:

1.

William & Mary (Mason)

1.132

2.

Washington U. (Olin)

1.153

3.

Virginia (McIntire)

1.154

4.

Pennsylvania (Wharton)

1.176

5.

Loyola – Maryland (Sellinger)

1.177

6.

Cornell (Dyson)

1.190

7.

Florida International (Landon)

1.207

8.

Arkansas (Walton)

1.209

9.

Elon (Love)

1.210

10.

Michigan (Ross)

1.214

 

 

A Bloomberg Businessweek survey of undergraduate business students in the Class of 2013 ranked Elon’s program as one of the nation’s best.

Students in the Department of Marketing and Entrepreneurship study toward a Bachelor of Science in Business Administration degree with a major in marketing or in entrepreneurship. Central to the degree path are core courses representing the functional business disciplines (accounting, finance, management, marketing, etc.). Students majoring in marketing then have the opportunity to take specialized courses in marketing research, consumer behavior, professional selling, sales management, integrated marketing communications, business-to-business marketing, new products marketing and global marketing.

The ranking is based on student responses to the question asking them to rank their program’s marketing offerings. Points are awarded for each response—one point for an A grade through five points for a grade of F—and then averaged for each school. If students did not have exposure to the area in question, they could answer NA, and their response was not included. The ranking is based on the average; schools with the lowest average are ranked the highest. The average marketing score for all 124 undergraduate business schools in the ranking was 1.41.

Katie DeGraff,
Staff
5/14/2013 11:00 AM