Elon student wins Ketchum's Mindfire Challenge
Charlotte Suozzi, a strategic communications major, provided one of four winning answers for a big energy company.
Elon University student Charlotte Suozzi won a Ketchum´s Mindfire Challenge as part of her School of Communications Strategic Writing course this past spring.
The Mindfire Challenge is a program developed by Ketchum (an international public relations agency with offices in 70 countries) in which college students throughout the United States and abroad submit ideas to help solve the business challenges of different Ketchum clients.
Suozzi´s answers to questions regarding how an energy company could build relationships with its clients was selected as one of the four best answers of the month of June and, as a reward, she will receive $200 from the client sponsoring the challenge.
Because of confidentiality issues, details about the client or the ideas cannot be disclosed, but the challenge dealt with a global energy company interested in connecting with Millenials.
“I am proud because, this past spring, Elon students were able to win the Ketchum challenge twice,” said Communications assistant professor Vanessa Bravo, who taught the section of Strategic Writing in which Suozzi, a strategic communications major and psychology minor, was enrolled. The first Elon winner was Eryn Gorang in May 2013.
Mindfire was named 2012 PR Product of the Year by the Holmes Report. Fortune 500 clients participating in this initiative include FedEx, IKEA, Frito-Lay, Wendy’s, Hertz, Mattel and Nokia, among others.