PWR students present at conference
Students present research at the Association for Business Communication international conference.
Five students from Associate Professor Rebecca Pope-Ruark's Spring 2013 ENG 215 "Introduction to Professional Writing and Rhetoric" course presented their work in October at the Association for Business Communication international conference in New Orleans.
Students in ENG 215 completed two major projects for ABC, first researching all professional communication organizations and providing detailed information about offerings, member benefits, publications and awards. Students then used that information to complete recommendations and sample marketing materials in four areas: general marketing, social media, video content, and conference materials.
Their work is being used by ABC's executive and marketing committees to increase marketing efforts for the organization.
Hillary Dooley, Gabby Melillo, Alexa Dsych, Katie Makepeace, and Hannah Knoblauch presented this work via research poster and spoke with many attendees while helping out at the registration desk. The students developed the poster collaboratively during the first half of the semester in the Center for Undergraduate Publishing and Information Design (CUPID).
ABC Executive Director Jim Dubinsky was thrilled with their work and invited the students to return to the 2014 conference in Philadelphia.