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Senior strategic communications student wins advertising scholarship

Marisa Moody '15 was recognized as a top advertising student in the Triangle and Triad areas of North Carolina.

(l-r) Communications associate professor Dan Haygood; Mary-Beth Lindenmuth; Ben Schwabauer; Communications associate professor Anthony Hatcher; Marisa Moody '15; UNC Faculty Emeritus Robert Lauterborn; Communications lecturer Hal Vincent.

Marisa Moody '15 was awarded the 2014 Robert F. Lauterborn scholarship as the top advertising and strategic communications student in the Triangle and Triad regions of North Carolina.

The $1,500 scholarship awarded by the American Advertising Federation Raleigh-Durham chapter honors Robert F. Lauterborn, James L. Knight Professor of Advertising at UNC-Chapel Hill, for his outstanding contributions to advertising education.

Moody, an Elon Communications Fellow, will serve next semester as president of the Elon student chapter of the AAF, creative director of Live Oak Communications, Elon’s student-run strategic communications agency, and will intern this summer at BBDO New York.

Communications associate professors Anthony Hatcher and Dan Haygood, and Communications lecturer and Live Oak faculty director Hal Vincent, were present to congratulate Moody at the AAF’s sponsored dinner reception at Top of the Hill in Chapel Hill, N.C., where she was awarded the scholarship.

About Live Oak Communications:

Live Oak Communications is Elon’s student-run strategic communications agency specializing in advertising and public relations so professional, non-profit, and university clients achieve their business goals through targeted, multiplatform strategies and tactics. Live Oak’s industry replication prepares students to succeed in internships and strategic communications careers.

About Elon’s AAF Advertising Club:

Elon’s AAF Advertising Club is one of more than 200 college chapters with approximately 6,200 student members nationwide. The chapter serves students interested in advertising with opportunities to expand their knowledge and experiences through invited guest speakers, business tours, and professional and social networking events in partnership with industry affiliate members of the AAF and Ad2 organizations.

- Story submitted by Hal Vincent

Colin Donohue,
Staff
5/21/2014 2:40 PM