Elon University graphics

GENERAL GUIDELINES:

Elon's graphic symbols and word marks are developed from Bembo typeface with specific modifications to the spacing and letter proportions. Please use the electronic files provided on this site. Do not attempt to reset type for any logo or wordmark use.

If the symbol (leaves and acorn) are to be reproduced at 1inch or smaller, please consider using bitmapped files with "1200bmp" included in the file name for clarity in detail.

FILE NAMES:

Mac files are labeled with a hyphen between the version letter and the color designation.
Examples: A-1245.eps or A-1245+202.eps

PC files are labled with no punctuation other than (.) preceeding eps.
Examples: A1245.eps or A1245202.eps

Style is indicated by the first letters in the file name.

A, B, C, D and E refer to styles that include oak leaves image.
EU1 and EU2 refer to wordmarks which includes the word "University."
ELON refers to the wordmark without the university designation.
Numbers included in the file name correspond with Pantone colors listed below; blk is black and wht is white.

FILE FORMATS:

eps files can resized at any scale.

jpeg files are available in two versions:

High resolution jpeg files (300 dpi) are labeled with an "H" following the version letter.
Examples: AH1245.jpeg or AH1245+202.jpeg
Low resolution jpeg files (72 dpi) are labeled with and "L" following the version letter.
Examples: AL1245.jpeg or AL1245+202.jpeg

The bitmap files (labeled "1200") can be assigned different colors when placed on different colored backgrounds. It is created at 1200 dpi and may be enlarged up to 175% or reduced to 25%.

COLOR INFORMATION:

Elon Logo Gold

Pantone 1245
Process Colors: C: 0% M: 27% Y: 100% K: 18%
HTML:#C99F05

Elon Logo Maroon

Pantone 202
Process Colors: C: 0% M: 100% Y: 65% K: 47%
HTML:#660000

Official colors for the Elon logo are Pantone 1245 (gold) and 202 (maroon). These colors should be used whenever possible. However, there may be times when a different color is required in conjunction with certain products or print needs. In these cases, please follow these guidelines:

When possible, keep color changes to variations of neutral colors rather than combining different hues.
If a distinct color change is necessary, change the entire logo. Do not create different color combinations with logo parts. Reverse logo to white or paper color.
The word "ELON" should always be the dominant color and in the highest-contrast to the background than the symbol unless the words and symbol are the same color.

PRODUCTION NOTES:

All eps files are vector images created in Freehand 7 and Illustrator 8. Colors may be altered in these programs. The oak leaves image is created in two layers - a solid silhouette layer and overlaid with a detail layer of the negative or background color. The detail layer has a stroke of .01 in the color of the silhouette. Versions B and D are created in Freehand with the leaf placed inside the box with the "Paste inside" command.

Return to: Elon University graphics home page.