Business Core Learning Goals and Objectives

This page contains the Program Competencies, Goals and Objectives for the Business Core, applicable to Accounting, Entrepreneurship, Finance, Management, and Marketing Majors.

Program Competencies represent the overarching skills, capabilities, and knowledge students are to acquire at the completion of the program
Program Goals represent our conceptual definition of what we want our students to be or to have at the completion of the program.
Program Learning Objectives represent our operational description of what we want our students to do as evidence of goal attainment.


Competency 1: Business Communication Skills

Program Goal: Students will deliver effective written and oral business communications.

Program Learning Objectives: Students will be able to:
1. Prepare a written business report that is clear, logical, concise, grammatically correct, and clear to the target audience.
2. Present an oral argument that is logical, compelling, and clear to the target audience.

Competency 2: Corporate Social Responsibility Awareness

Program Goal: Students will demonstrate the ability to recognize the underlying ethical, legal and sustainability implications inherent in business situations and apply that knowledge to make responsible decisions.

Program Learning Objectives: Students will be able to:
1. Recognize the ethical dilemmas in a business situation and recommend courses of actions to address the issues.
2. Identify legal issues in a business situation and evaluate the interrelationship between regulatory requirements and strategic decision making.
3. Recognize the environmental and social impacts of business decisions and recommend appropriate sustainable practices.

Competency 3: Diversity Awareness

Program Goal: Students will exhibit an understanding of the value of various forms of diversity in the business environment.

Program Learning Objectives: Students will be able to:
1. Recognize how demographic and personality differences affect the business environment.
2. Identify ways to incorporate diversity as a value-added component for business success.

Competency 4: Global Orientation

Program Goal: Students will understand the complexities of the cultural, economic, regulatory, and social environments as they impact business in a global economy.

Program Learning Objectives: Students will be able to:
1. Identify the challenges of operating in a global environment
2. Exhibit knowledge of the major cultural, economic, social, and legal environment faced by multinational organizations
3. Demonstrate appropriate responses to cultural differences in a global economy

Competency 5: Decision Making Skills

Program Goal: Students will have the skills and abilities to make sound business decisions.

Program Learning Objectives: Students will be able to:
1. Employ technology to efficiently address business problems.
2. Utilize appropriate quantitative techniques to analyze business issues.
3. Demonstrate reflective, strategic, and analytical skills in making business decisions.

Competency 6: Functional Business Knowledge

Program Goal: Students will have an understanding of functional business knowledge.

Program Learning Objective: Students will be able to:
1. Demonstrate working knowledge of the core concepts with each of the foundational business disciplines; accounting, business law, economics, finance, marketing, management and operations.