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|  BUSINESS ADMINISTRATION COURSES BUS 202. BUSINESS COMMUNICATIONS 4 sh In addition to studying the theory and principles of good oral and written communications, students practice making oral presentations and writing business reports, letters and memoranda. Prerequisites: ENG 110 and sophomore standing. Offered fall and spring. BUS 221. LEGAL ENVIRONMENT OF BUSINESS 2 sh A number of laws influence business decisions and activities. Matters relating to competitive conduct, consumer protection, accounting and financial reporting, public communications and the natural environment are regulated by widely known federal agencies. Most states also have counterpart commissions that set additional standards and rules for business regulation. U.S. businesses enjoy a remarkably free legal environment compared to many other developed markets, and certainly more free than centrally controlled economic systems. This course explores these aspects of the U.S. business scene, with comparisons across states and other nations where appropriate. Its focus is on the legal environment, not on the legal processes, torts or case law. Its appropriate audience is the business student who needs a broad, general understanding of how we govern ourselves in the marketplace. Offered fall and spring. BUS 303. INTRODUCTION TO MANAGING 4 sh For nonmajors and business administration minors, this introductory course examines universal business processes such as goal-setting, planning, decision-making, motivation, human resource management and control which are utilized by both not-for-profit and government organizations. Sophomore standing required. No credit for both BUS 303 and BUS 323. Offered fall, winter and spring. BUS 304. INTRODUCTION TO MARKETING 4 sh For nonmajors and business administration minors, this introductory course examines marketing principles which are applied by all organizations. Sophomore standing required. No credit for both BUS 304 and BUS 311. Offered fall, winter and spring. BUS 311. PRINCIPLES OF MARKETING 4 sh This study of the marketing and distribution of goods and services includes buyer behavior, the marketing functions, commodity and industrial markets, merchandising considerations, price policies and governmental regulation of competition. Prerequisites: ECO 201 and BUS 202. Sophomore standing required. No credit for both BUS 304 and BUS 311. Offered fall and spring. BUS 323. PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR 4 sh This course will prepare the student for the challenges of management and leadership in the dynamic new workplace of the 21st century. The course examines the central role of management in the efficient and effective production of goods and services. Students will learn how strategic and operational planning, job and organizational structure design and human behavior affect operations in manufacturing and service industries. Organizational behavior topics include leadership and ethics, motivation and rewards, communication and teams, and teamwork. The global dimensions of management are also emphasized. Prerequisite: BUS 202. Sophomore standing required. No credit for both BUS 303 and BUS 323. Offered fall and spring. BUS 326. OPERATIONS MANAGEMENT 4 sh As a primary business function, operations plays a vital role in achieving a company’s strategic plans. Since the operations function produces the goods and services, it typically involves the greatest portion of the company’s people and capital assets. Customer service, product/service delivery, product/service quality and overall organizational effectiveness depend on excellence in operations. This course covers manufacturing and service process design, planning and control. Operations strategy, demand forecasting, supply chain management, facility location and design, e-commerce, capacity planning, inventory systems, scheduling and quality control are topics included in the course. Prerequisites: ECO 203, CIS 211, BUS 323 or 303. Sophomore standing required. Offered fall and spring.
BUS 341. EEA 1 – NEW BUSINESS CONCEPTS AND
MARKET JUSTIFICATION 4 sh
BUS 365. BUSINESS ADMINISTRATION APPLICATIONS 4 sh Topics vary yearly in the study of applications of business administration principles and theories in various business situations. Sophomore standing required. BUS 366. FIELD EXPERIENCE IN BUSINESS 4 sh This course revolves around visits to diverse local businesses and analyses of the businesses visited. Prerequisite: permission of instructor. Sophomore standing required. BUS 413. INTEGRATED MARKETING COMMUNICATIONS 4 sh This course focuses on the management of the communication aspects of marketing strategy. Elements of advertising, personal selling, sales promotion, direct marketing and public relations are included. The study of marketing communications includes a review of concepts from economics, behavioral sciences and social sciences, which play a role in creating, executing and evaluating promotional programs. Topics include setting communications objectives and budgets, media planning and creative strategy, all in the context of an integrated communication program. Emphasis will be placed on appreciating the scope, strengths and weaknesses of these marketing communication tools, and particularly on how they can and should be used together. Prerequisite: BUS 311. Offered spring. BUS 414. MARKETING RESEARCH 4 sh Students apply various research methods used in business to gather and analyze marketing data. Possible effects and implications of the analyses are discussed in terms of the marketing and decision-making processes of businesses. Prerequisites: BUS 311 and ECO 203. Offered spring. BUS 415. CONSUMER BEHAVIOR 4 sh This course for the marketing concentration focuses on the application of the behavioral sciences to understand consumer behavior. Emphasis is placed on developing an appreciation for the scope of the topic, understanding the essentials underlying consumer behavior and developing an ability to relate such understanding to important issues faced by marketing practitioners. Traditional research-oriented topics include perception, memory, affect, learning, persuasion, motivation, behavioral decision-theory and environmental (e.g., social and cultural) influences. All topic presentations will include a discussion of practitioner-oriented managerial implications. Prerequisite: BUS 311. Offered fall. BUS 416. GLOBAL MARKETING 4 sh This course for the marketing concentration is designed to explore the scope of global marketing. The course examines the impact the global environment has upon marketing decisions and strategy formulations. Through analyses of different types of markets, students will develop an understanding and appreciation of how the world is “shrinking” and the influence this has on U.S. businesses, individuals, households and institutions. Students will monitor the global environment and report their findings on specific regions of the world to the class. The intent is to make students more aware of the global environment and its impact on U.S. businesses. Prerequisite: BUS 311. Offered fall. BUS 417. BUSINESS-TO-BUSINESS MARKETING 4 sh This course for the marketing concentration focuses on exploring and understanding business-to-business (B2B) marketing. The study of business-to-business marketing provides an opportunity for students to synthesize their knowledge of B2B or industrial marketing with other, highly-related business disciplines (accounting, finance and management) in order to move products through the supply chain from producer to the ultimate consumer. Business-to-business relationships, interfaces, strategies, problems and performance are explored through the case method. Prerequisite: BUS 311. Offered spring. BUS 419. SALES MANAGEMENT 4 sh The sales management course is an analysis of professional selling practices with emphasis on the selling process and sales management, including the development of territories, determining potentials and forecasts and setting sales quotas. Prerequisite: BUS 311. Offered fall. BUS 424. RESPONSIBLE LEADERSHIP 4 sh This course addresses the characteristics, behaviors and responsibilities required of contemporary organizational leaders. While focusing on the traditional topics (individual differences and traits of leaders, behaviors of leaders, role of power, types and styles of leadership and theories of motivation), the student will also be introduced to some nontraditional approaches (nontraditional metaphors, leadership as an art and individual differences of followers and followership) to understanding leaders and leadership. The responsibilities of leadership will be specifically addressed in relationship to the concepts of organizational success and effectiveness, social responsibility and ethical decision-making. Prerequisite: BUS 323. Offered fall and spring. BUS 425. HUMAN RESOURCE MANAGEMENT 4 sh Effective human resource management is critical to the long-term value of an organization and ultimately to its success and survival. All aspects of human resource management — including how organizations interact with the environment; acquire, develop and compensate human resources; design and measure work — can help organizations meet their competitive challenges and create value. This course looks at the role of strategic human resource planning, recruitment and selection, performance management, developing and compensating human resources, the legal environment and employee relations, collective bargaining and labor relations, using technology to increase HRM effectiveness and global issues in HRM. Prerequisite: BUS 323. Offered fall. BUS 427. ORGANIZATIONAL IMPROVEMENT 4 sh This course will introduce the students to material which will cover basic productivity improvement techniques, application of these techniques in his/her work place, teaching coworkers these techniques, leading work teams in problem-solving activities and managing an organizational productivity improvement program. Prerequisite: BUS 323. Offered spring. BUS 428. ADVANCED ORGANIZATIONAL BEHAVIOR 4 sh This course addresses the impact of individual, group and organizational influences in human behavior within organizations. Building on the organizational behavior topics introduced in BUS 323, the focus of this course is on acquiring in-depth knowledge and developing interpersonal skills through the study and application of theories and concepts related to understanding and predicting human behavior in organizations. Personality, perception, job design and goal-setting, appraisal, group dynamics, decision-making, cooperation and conflict, organizational structure and culture, power and organizational politics, organizational learning, innovation and change management, and organizational development are topics included in the course. Prerequisite: BUS 323. Offered fall and spring. BUS 429. ENTREPRENEURSHIP/INTRAPRENEURSHIP 4 sh This course addresses how to go into business and several of the unique problems and circumstances encountered in establishing and operating a small business. Emphasis is also placed on the role of entrepreneurship in large firms through the study of “intrapreneurship.” Special emphasis focuses on why small businesses fail and what entrepreneurs can do to minimize the influence of these forces. Family-owned business management is included as one type of small business covered. Prerequisite: BUS 323. BUS 430. INTERNATIONAL BUSINESS MANAGEMENT 4 sh This course covers business management from the perspective of the current global business environment. Students examine the overall nature of international business, the foreign environments that international businesses face and the unique situations associated with doing business across international borders. Prerequisite: BUS 323. Offered fall and spring.
BUS 441 EEA 3 – NEW ENTERPRISE START-UP AND
OPERATIONS 4sh
BUS 465. BUSINESS POLICY 4 sh This capstone course integrates students’ experiences and previous study through case studies and simulated business decision exercises. Prerequisites: BUS 202, 311, 323; BUS 326 for Business Administration majors or ACC 336 for Accounting majors; ECO 301 (Business Administration majors only); FIN 343; and senior status. Offered fall and spring. BUS 471. SEMINAR: SPECIAL TOPICS IN MANAGEMENT 4 sh This advanced study consists of readings and discussion of special topics and involves participation by students, faculty and other resource persons. BUS 472. SEMINAR: SPECIAL TOPICS IN INTERNATIONAL BUSINESS 4 sh This advanced study consists of readings and discussion of special topics and involves participation by students, faculty and other resource persons. BUS 473. SEMINAR: SPECIAL TOPICS IN MARKETING 4 sh This advanced study consists of readings and discussion of special topics and involves participation by students, faculty and other resource persons. BUS 481. INTERNSHIP IN BUSINESS ADMINISTRATION 1-4 sh An internship experience offers the student valuable experience in business and management. Appropriate placement must be arranged by the student with the help and support of business administration faculty and other appropriate resources. BUS 491. INDEPENDENT STUDY 1-4 sh BUS 499. UNDERGRADUATE RESEARCH IN BUSINESS ADMINISTRATION 1-4 sh Students may engage in an undergraduate research study in collaboration with a faculty sponsor.
Love School of Business
Courses
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