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Student Handbook for Business Administration Majors (PDF)

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A major in Business Administration requires the following:

At least 50% of the business credit hours required for the degree (B.S. in Business Administration) must be earned at Elon University.

MTH
MTH
116
121
Applied Calculus
Calculus and Analytic Geometry I
4 sh or
ECO 201 Principles of Economics 4 sh
ECO 203 Statistics for Decision-Making 4 sh
ECO 301 Business Economics  4 sh
ACC  201 Principles of Financial Accounting 4 sh
ACC 212 Principles of Managerial Accounting 4 sh
CIS 211 Management Information Systems 4 sh
BUS 202 Business Communications 4 sh
BUS 221 Legal Environment of Business 2 sh
BUS 311  Principles of Marketing 4 sh
BUS 323 Principles of Management and Organizational Behavior 4 sh
BUS 326 Operations Management 4 sh
BUS 465 Business Policy 4 sh
FIN 343 Principles of Finance 4 sh
LSB
LSB
BUS
382
381
481
Professional Work Experience
Internship in Business
Internship in Business Administration
0 credit or
1-4 sh or

Sixteen to twenty semester hours of a concentration                         16-20 sh

TOTAL    70 -78 sh

Concentrations

Finance    16 sh

One course from the following:

One 300/400 level course from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society or Science). The 300/400 level Studies in Arts and Sciences course selected must be taken in addition to the upper-level GST and Advanced Study courses already required, and it may not also count for any other course in the student’s program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student’s concentration.

FIN 413 Advanced Managerial Finance
FIN 421 Investment Principles
FIN
FIN
419
471

Financial Services or
Seminar: Special Topics

Marketing    16 sh

One course from the following:

One 300/400 level course from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society or Science). The 300/400 level Studies in Arts and Sciences course selected must be taken in addition to the upper-level GST and Advanced Study courses already required, and it may not also count for any other course in the student’s program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student’s concentration.

Three courses from the following:

BUS 413 Integrated Marketing Communications
BUS 414 Marketing Research
BUS 415  Consumer Behavior
BUS 416 Global Marketing
BUS 417 Business-to-Business Marketing
BUS 419  Sales Management
BUS 473 Special Topics in Marketing

Management    16 sh

One course from the following:

One 300/400 level course from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society or Science). The 300/400 level Studies in Arts and Sciences course selected must be taken in addition to the upper-level GST and Advanced Study courses already required, and it may not also count for any other course in the student’s program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student’s concentration.

Three courses from the following:

BUS 424   Responsible Leadership
BUS 425  Human Resource Management
BUS 427  Organizational Improvement
BUS 428 Advanced Organizational Behavior
BUS 429  Entrepreneurship/Intrapreneurship
BUS 430 International Business Management
BUS 471 Seminar: Special Topics in Management

 
Entrepreneurship     16 sh

One course from the following:

One 300/400 level course from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society or Science). The 300/400 level Studies in Arts and Sciences course selected must be taken in addition to the upper-level GST and Advanced Study courses already required, and it may not also count for any other course in the student’s program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student’s concentration.

The following three courses are to be taken in sequence as indicated:

BUS 341

EEA1 – New Business Concepts and Market Justifications

   

To be taken first term junior year.

BUS 342

EEA2 – Writing and Defending the Business Plan

   

To be taken second term junior year.

BUS 441

EEA3 - New Enterprise Start-Up and Operations

    To be taken first term senior year.

 
International Business  16 sh

Two of the four courses that constitute the concentration are required:

BUS 416  Global Marketing
BUS 430 International Business

Two 300/400 level courses should be selected from outside Business Administration. At least one of these must be from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society, or Science). These courses must be taken in addition to the upper level GST and Advanced Study courses already required, and may not also count for any other courses in the student’s program of study. Advisors may assist students in the selection of appropriate courses which should enhance the subject matter of the IB Concentration. Courses selected are subject to approval by the IB coordinator.

Intermediate proficiency in a modern foreign language is a concurrent requirement of the concentration. Proficiency can be demonstrated either by achieving an intermediate-mid level rating on an Oral Proficiency Interview (OPI) or a Simulated Oral Proficiency Interview (SOPI), by passing a modern foreign language course at the 221 level, or by placement in the language at or above the 222 level.

Management Information Systems  20 sh

One 300/400 level course from the Studies in Arts and Sciences course offerings (Expression, Civilization, Society or Science). The 300/400 level Studies in Arts and Sciences course selected must be taken in addition to the upper-level GST and Advanced Study courses already required, and it may not also count for any other course in the student’s program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student’s concentration.

CIS 216  Programming in a Visual Environment
CIS 301 Database Management and Analysis
CIS 465  MIS Strategies for e-Business
CIS
CIS
325
330

Web Development or
Systems Analysis and Design