Executive Education Program

Public Relations for Executives

This course is designed to teach managers and senior executives basic principles of public relations and reputation management.

After the course, the participants will be able to:

  • Understand how a company’s reputation affects its success
  • Identify stakeholder groups that are vital to the organization’s success
  • Be familiar with how the news media function and understand basic principles of media relations
  • Understand how social media and emerging technologies are affecting the way organizations interact with various audiences
  • Assess potential threats to a company or organization’s reputation
  • Understand the basic principles of crisis communications
  • Better manage front-line public relations and marketing employees and contractors involved in managing a company’s communications and reputation

This course is appropriate for:

  • Business executives and managers whose responsibilities include oversight of public relations/marketing functions
  • Small business owners/managers
  • Leaders in local and state government agencies
  • Leaders and managers at nonprofit agencies
  • Professionals who serve on boards of directors
  • Executives and professionals (such as attorneys) who work alongside public relations executives

Please visit the links to the right to learn more about these courses and certificate programs.