Executive Education Program

About the Instructor

Mark Tosczak is an account supervisor at RLF Communications in Greensboro, N.C.  He has 18-plus years of communications and media expertise. At RLF Communications, he has directed client strategy in financial services, real estate, education, economic development and other sectors. He has managed traditional and digital advertising campaigns, led public relations and crisis communications efforts, and run social media training and strategy programs. He is a member of the agency’s management team. He regularly guest-lectures to college classes and speaks to civic and professional groups on subjects such as social media, writing and public relations.

Prior to RLF, Mr. Tosczak, an award-winning journalist, was a senior reporter for The Business Journal of the Triad and a staff writer at the Greensboro News & Record. He worked as a freelance writer and consultant, writing for The New York Times, Wired.com and a variety of local and state publications. He also handled public relations and marketing projects for the UNC-Chapel Hill Kenan-Flagler Business School, the Durham Arts Council and GTE (now Verizon), among other clients.

Mr. Tosczak has served as communications director for the Southern Growth Policies Board, an economic development think tank, where he was responsible for all marketing, publications, online communications and media relations across 13 states. He started his professional career at The Herald-Sun in Durham, N.C., where he was a copy editor, reporter and business editor.

Mr. Tosczak has an MBA from Elon University and a bachelor's degree in English from N.C. State University, where he was editor of the award-winning student newspaper.