Marketing Major

2014-15 Undergraduate Academic Catalog

The Love School of Business offers the Bachelor of Science in Business Administration degree with a major in Marketing, which is primarily administered by the Department of Marketing and Entrepreneurship. At least 50 percent of the business credit hours for the degree must be earned at Elon University. 

The degree requires 73-76 semester hours through the following courses:

Select one course from the following: 4 sh 
MTH 116  Applied Calculus   
MTH 151  Calculus I   
     
Must complete the following LSB core requirements:  
ECO 111  Principles of Economics  4 sh 
ECO 203  Statistics for Decision-Making  4 sh 
ACC 201  Principles of Financial Accounting  4 sh 
ACC 212  Principles of Managerial Accounting  4 sh 
CIS 211  Management Information Systems  4 sh 
BUS 202  Business Communications  4 sh 
BUS 221  Legal and Ethical Environment of Business  4 sh 
MKT 311 Principles of Marketing  4 sh 
MGT 323 Principles of Management & Organizational Behavior 4 sh 
BUS 326  Operations and Supply Chain Management  4 sh 
BUS 465  Business Policy  4 sh 
FIN 343  Principles of Finance  4 sh 
LSB 381 Internship in Business 1-4 sh
     
In addition to the core requirements, students must complete the following courses:  
ECO 301 Business Economics 4 sh
MKT 414 Marketing Research 4 sh
Select three courses from the following: 12 sh
MKT 412 New Products Development and Branding  
MKT 413 Integrated Marketing Communications  
MKT 415 Consumer Behavior  
MKT 416 Global Marketing  
MKT 417 Business-to-Business Marketing  
MKT 418 Professional Selling  
MKT 419 Sales Management  
MKT 420 Customer Relationship Management  
MKT 473 Special Topics in Marketing  
A course preapproved by the chair of the Marketing Department that is not limited to LSB courses.  
     
  Total 73-76 sh

Notes: Students completing majors in both marketing and entrepreneurship may not apply MKT 412 to both majors.

Students with a marketing major and a sport and event management minor may apply MKT 311 as a substitution for SEM 351 in the SEM minor.

Study abroad students may transfer one marketing elective to the major provided they have taken MKT 311.

Marketing majors who choose to pursue a focus in sales must take MKT 418 and MKT 419 as two of their three electives. These students are strongly advised to complete their internship in the area of professional sales.

Students with double majors in finance and either management, marketing or entrepreneurship may take ECO 301 in lieu of ECO 310.

Marketing and International Business double majors must take both ECO 301 and ECO 314.

Marketing and International Business double majors: MKT 416 cannot count toward the marketing major.

For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MGT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes MGT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in a BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have MGT 423 count for both the major and the minor.

This page was updated June 30, 2014.