Marketing Degree Requirements

2015-16 Undergraduate Academic Catalog

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Notes:

A course preapproved by the chair of the Marketing Department that is not limited to LSB courses.

Students completing majors in both Marketing and Entrepreneurship may not apply MKT 412 to both majors.

Students with a Marketing major and a Sport and Event Management minor may apply MKT 311 as a substitution for SEM 351 in the SEM minor.

Study abroad students may transfer one marketing elective to the major provided they have taken MKT 311.

Marketing majors who choose to pursue a focus in sales must take MKT 418 and MKT 419 as two of their three electives. These students are strongly advised to complete their internship in the area of professional sales.

Students with double majors in Finance and either Management, Marketing or Entrepreneurship may take ECO 301 in lieu of ECO 310.

Students completing majors in both Marketing and Economics or Entrepreneurship and Economics may substitute ECO 310 and ECO 311 in lieu of ECO 301.

Marketing and International Business double majors must take both ECO 301 and ECO 314.

Marketing and International Business double majors: MKT 416 cannot count toward the marketing mjor.

For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MGT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes MGT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have MGT 423 count for both the major and the minor.