elon}
The Love School of Business offers the Bachelor of Science in Business Administration degree with a major in Marketing, which is primarily administered by the Department of Marketing and Entrepreneurship. At least 50 percent of the business credit hours for the degree must be earned at Elon University.
(Note: Students entering on or before Fall 2009 had the option to pursue the Business Administration major with a concentration in marketing. To see those requirements, click here.)
The degree requires 73-76 semester hours through the following courses:
| Select one course from the following: | 4 sh | |
| MTH 116 | Applied Calculus | |
| MTH 121 | Calculus and Analytic Geometry I | |
| Must complete the following LSB core requirements: | ||
| ECO 111 | Principles of Economics | 4 sh |
| ECO 203 | Statistics for Decision-Making | 4 sh |
| ACC 201 | Principles of Financial Accounting | 4 sh |
| ACC 212 | Principles of Managerial Accounting | 4 sh |
| CIS 211 | Management Information Systems | 4 sh |
| BUS 202 | Business Communications | 4 sh |
| BUS 221 | Legal and Ethical Environment of Business | 4 sh |
| MKT 311 | Principles of Marketing | 4 sh |
| MGT 323 | Principles of Management & Organizational Behavior | 4 sh |
| BUS 326 | Operations and Supply Chain Management | 4 sh |
| BUS 465 | Business Policy | 4 sh |
| FIN 343 | Principles of Finance | 4 sh |
| LSB 381 | Internship in Business | 1-4 sh |
| In addition to the core requirements, students must complete the following courses: | ||
| ECO 301 | Business Economics | 4 sh |
| MKT 414 | Marketing Research | 4 sh |
| Select three courses from the following: | 12 sh | |
| MKT 412 | New Products Marketing | |
| MKT 413 | Integrated Marketing Communications | |
| MKT 415 | Consumer Behavior | |
| MKT 416 | Global Marketing | |
| MKT 417 | Business-to-Business Marketing | |
| MKT 418 | Professional Selling | |
| MKT 419 | Sales Management | |
| MKT 473 | Special Topics in Marketing | |
| A course preapproved by the chair of the Marketing Department that is not limited to LSB courses. | ||
| Total | 73-76 sh | |
Note: Marketing Majors who choose to pursue a focus in Sales must take MKT 418 (4 sh) and MKT 419 (4 sh) as two of their three electives. These students are stronlgy advised to complete their internship in the area of professional sales.
