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The degree requires 70-78 semester hours through the following courses:
| Select one course from the following: | 4 sh | |
| MTH 116 | Applied Calculus | |
| MTH 121 | Calculus and Analytic Geometry I | |
| ECO 111 | Principles of Economics | 4 sh |
| ECO 203 | Statistics for Decision Making | 4 sh |
| ECO 301 | Business Economics | 4 sh |
| ACC 201 | Principles of Financial Accounting | 4 sh |
| ACC 212 | Principles of Managerial Accounting | 4 sh |
| CIS 211 | Management Information Systems | 4 sh |
| BUS 202 | Business Communications | 4 sh |
| BUS 221 | Legal Environment of Business | 2 sh |
| BUS 311 | Principles of Marketing | 4 sh |
| BUS 323 | Principles of Management | 4 sh |
| BUS 326 | Operations Management | 4 sh |
| BUS 465 | Business Policy | 4 sh |
| FIN 343 | Principles of Finance | 4 sh |
| Sixteen hours of marketing courses, including: | 16 sh | |
|
One 300-400 level course from the Studies of Arts and Sciences course offerings (Expression, Civilization, Society or Science). The course selected must be taken in addition to the upper- level GST and Advanced Study courses already required, and it may not also count for any other course in the student's program of study. Advisors may assist students in selection of an appropriate course which should enhance the subject matter of the student's concentration. | ||
| BUS 414 | Marketing Research | |
| Select two courses from the following: | ||
| BUS 413 | Integrated Marketing Communications | |
| BUS 415 | Consumer Behavior | |
| BUS 416 | Global Marketing | |
| BUS 417 | Business-to-Business Marketing | |
| BUS 419 | Sales Management | |
| BUS 473 | Special Topics in Marketing | |
