Center News

Steve DeLoach named Martha and Spencer Love Term Professor

The economics professor will focus on promoting a rich culture of scholarship in the Martha and Spencer Love School of Business.

Haya Ajjan presents on inclusion of app development in business education

The associate professor of management information systems discussed Elon’s partnership with Apple’s Everyone Can Code program.

Haya Ajjan facilitates marketing analytics certificate program  

The management information systems professor co-led the teaching program at the 2019 Academy of Marketing Science conference.

Ajjan, Green discuss blockchain technology at Academy of Marketing Science conference 

The management information systems professors shared how the technology functions and how industries are using it.

Haya Ajjan speaks on education panel for analytics professionals

The associate professor of management spoke to analytics professionals during the Triangle Area Analytics Group hosted by Alliance of Professionals & Consultants and RTI International.

Elon wins Business Analytics Competition

A team of Martha and Spencer Love School of Business students won Manhattan College’s international competition involving analyzing data and presenting insights about New York’s energy consumption.

Elon SAS Analytics Day sheds light on the role of 'big data' in commerce, technology and education

The event sponsored by SAS, the Elon Center for Organizational Analytics and the Department of Mathematics and Statistics brought together national and regional speakers to share their expertise and knowledge. 

Senior Statistics majors participate in inaugural practicum course

The semester-long course allowed student teams to work with clients at Hanesbrands, Inc. and the American Institute of Certified Public Accountants on data analytics projects.

Teams leverage analytics to address sales opportunities for HanesBrands

Students showcased analytical and visualization skills in second annual Elon Champion Analytics Challenge. 

‘Elon University Faculty: Passionately Curious’ celebrates faculty scholarship

The 2018 edition of the President’s Report highlights the accomplishments of the university’s outstanding educators. These intellectual leaders exemplify the kind of drive and commitment that makes Elon such a distinctive academic community.

Mostafa Mesgari authors article on how people understand and react to new technology

In a European Journal of Information Systems article, the assistant professor of management information systems goes beyond social and cognitive aspects of technology sensemaking to explore the effect of technology design on how people understand it.

Haya Ajjan presents paper at INFORMS Society for Marketing Science conference

The associate professor of management information systems co-presented a paper exploring the use of technology and its impact on women empowerment in the direct selling channel.   

Haya Ajjan presents paper at Academy of Marketing Science conference

The associate professor of management information systems discussed the impact of various technologies on salesperson outcomes in direct selling marketing channels.

Haya Ajjan leads teaching marketing analytics workshop

The associate professor of management information systems co-chaired the certificate program at the Academy of Marketing Science annual conference.

Elon wins analytics poster competition

An interdisciplinary team of Elon students presented a data analysis during the Business Analytics Competition at Manhattan College.

Elon Business Analytics Conference hosts industry experts, reveals latest industry trends

Data scientists shared their insights and experiences utilizing big data, and how it will continue to impact the business sector.

Founder of NodeXL visits campus, presents on social network analytics

Marc Smith discussed the capabilities of NodeXL, an add-in for Microsoft Excel that supports social network and content analysis.

Students learn from experts how analytics may be used to enhance sales

The Center for Organizational Analytics partnered with the Direct Selling Education Foundation to host the panel discussion.

Elon conference to explore data analytics landscape

The fourth annual Elon Business Analytics Conference will focus on the latest data analytics trends and how organizations can use analytics to optimize opportunities from manufacturing to marketing.

Ajjan presents paper on the impact of brand momentum on sales

Associate Professor Haya Ajjan presented her research to academic and industry experts and business analytics professionals during the 2017 Pre-ICIS SIGDSA Symposium.

Ajjan presents on return policies at INFORMS conference

Haya Ajjan, associate professor of management information systems, presented at the 2017 INFORMS conference in Houston.

Students demonstrate data analytics, text mining and visualization skills in Elon Champion Analytics Challenge

Teams analyzed data provided by HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel.

Elon partners with HanesBrands on Elon Champion Analytics Challenge

The competition offers Elon students the chance to demonstrate their data analytics and visualization skills to professionals in the data analytics community.

Inside Higher Ed's Academic Minute features Megan Squire

Squire, a professor of computing sciences, talks about cybersecurity and how to craft stronger passwords. 

Ajjan presents on data-driven marketing at AMS conference

Associate Professor Haya Ajjan discussed how organizations can use AI to focus less on data preparation and more on data exploration and business solutions.

The Conversation: Why we choose terrible passwords, and how to fix them

Megan Squire, professor of computing sciences, writes about the problems with passwords like "12345" and "qwerty" as World Password Day approaches. 

Love School of Business organizes day focused on latest analytics trends

Industry leaders gathered to present valuable insights on the changing landscape of analytics.

Programming enthusiasts at Elon gather to learn about Python

Assistant Professor Alfred Simkin shared his knowledge of using Python programming language during a campus workshop.

Apple education experts talk coding with Elon faculty, staff

Elon’s Center for Organizational Analytics hosted a workshop to explore the possibilities of integrating app development with Swift into curricula.

Ajjan discusses artificial intelligence at the DSA Marketing and Communications Conference

Associate Professor Haya Ajjan shared how organizations are using artificial intelligence to make their brand experience more personalized and predictive.

Ajjan presents on Elon organizational analytics graduate curriculum at Dublin symposium

Associate Professor Haya Ajjan discussed the Elon MBA and M.S. in Management organizational analytics concentration during the 2016 Pre-ICIS SIGDSA/IFIP WG8.3 Symposium: Innovations in Data Analytics.

Elon students, state leaders discuss North Carolina’s global engagement

The students reviewed data patterns and trends presented in the N.C. Global Engagement Snapshot at a recent N.C. Coalition for Global Competitiveness meeting.

Computing sciences professor helps reveal hidden patterns with new book on data mining

It's the second book for PACKT Publishing for Megan Squire, professor of computing sciences. 

Elon workshop explores smart data discovery using Watson Analytics

Professors, staff members and students learned how to use the tool for guided data exploration, automated predictive analysis and dashboard creation. 

Amazon Web Services consultant shares data analytics insights

Through an analytics workshop, participants learned how cloud computing can be utilized by organizations to innovate, experiment and iterate.

Elon's Center for Organizational Analytics contributes to new N.C. global engagement tool

Elon University is a partner in the new global engagement snapshot from the N.C. Coalition of Global Competitiveness. 

Elon launches Center for Organizational Analytics

The new center aims to be a leading source of data analytics knowledge creation, aggregation and assimilation.

Megan Squire wins Best Paper award

The professor of computing sciences won the "Best Data Showcase Award" at the 13th International Conference on Mining Software Repositories for her paper and longitudinal data set about software developers who use the Ruby programming language.

Haya Ajjan presents at Retail Technology Conference

The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.

Kacy Kim publishes article in the International Journal of Advertising

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

Love School of Business organizes Business Analytics Conference

Participants learned from industry experts how to turn business analytics into profitable insights.

Haya Ajjan’s paper published in business journal

Research co-authored by the assistant professor of management information systems examines social media use by women entrepreneurs in Egypt and was published in International Journal of Entrepreneurship and Small Business.


Love School of Business hosts Business Analytics Conference

Business managers and professionals in the local community attended the March conference to learn about the latest analytics trends and applications available to support companies.