Gaither co-authors book chapter
on international public relations

T. Kenn Gaither, assistant professor of communications, has had his book chapter, “International Public Relations: Toward an Integrated Theoretical Base,” published in the Allyn & Bacon text “Public Relations: From Theory to Practice,” edited by Tricia Hansen-Horn and Bonita Distal Neff.

Gaither co-authored the chapter with Dr. Patricia Curtin, who holds an Endowed Chair in Public Relations in the School of Journalism and Communication at the University of Oregon. Gaither and Curtin present a public relations case study in Cote D’Ivoire to explore a cross-cultural model of international public relations.