Strategic Communications explores the process and techniques for how an organization communicates with its many publics. The organization may be corporate, nonprofit or governmental, and the forms of communication include public relations and advertising.
A Bachelor of Arts degree with a major in Strategic Communications requires 52 credit hours in Communications, plus the 2-hour GST 115 Public Speaking course and a 4-hour business course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.
Major Requirements & Courses
(Curriculum for the B.A. in Strategic Communications effective Fall 2014.)
Students who entered Elon in 2012-13 or earlier have the choice of remaining in their existing curriculum (see box to the right) or shifting to the new curriculum. Students who entered Elon in 2013-14 will choose among the majors that go into effect in Fall 2014.