Strategic Communications explores the process and techniques for how an organization communicates with its many publics. The organization may be corporate, nonprofit or governmental, and the forms of communication include public relations and advertising.
A Bachelor of Arts degree with a major in Strategic Communications requires 52 credit hours in Communications, plus the 2-hour GST 115 Public Speaking course and a 4-hour business course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.
Effective Fall 2014, here is the curriculum for the B.A. in Strategic Communications:
COM 100 Communications in a Global Age (4)
COM 110 Media Writing (4)
COM 210 Web and Mobile Communications (1)
COM 220 Creating Multimedia Content (3)
COM 252 Public Relations and Civic Responsibility (4)
COM 312 Strategic Writing (4)
COM 322 Corporate Publishing (4)
COM 362 Strategic Research Methods (4)
COM 381 Communications Internship (1 or 2)
COM 395 Great Ideas: Issues and Research (4)
COM 400 Media Law and Ethics (4)
COM 452 Strategic Campaigns (4)
Choice of Communications electives to total at least 52 COM hours. Eight hours of COM electives are waived for any student completing a double major outside Communications.
Students who entered Elon in 2012-13 or earlier have the choice of remaining in their existing curriculum (see box to the right) or shifting to the new curriculum. Students who entered Elon in 2013-14 will choose among the majors that go into effect in Fall 2014.
This page was updated July 3, 2014.
Students who entered Elon in 2012-13 or earlier have the choice of remaining in their existing curriculum or moving to the new curriculum that went into effect in Fall 2014.
Below are pre-2014 COM course listings, COM course listings in effect for 2014 and course equivalencies.