2014-15 Undergraduate Academic Catalog
SEM 212. CONTEMPORARY SPORT MANAGEMENT 4 sh
Sport is a multi-billion dollar industry that requires a range of management skills. Career opportunities exist in professional sport, collegiate athletics, sport events, community sport, non-profit management, facility operations, public and community relations and sport marketing, salaries and promotion.
SEM 226. FACILITY PLANNING AND VENUE MANAGEMENT 4 sh
Facilities and venues shape the experience of fans and participants. Students learn how to plan and manage successful facilities including operations, policy, financing, crowd control, risk management, customer service and budgeting.
SEM 232. RESEARCH METHODS IN SPORT 4 sh
Research and critical thinking skills are foundational to all sport management functions. Students apply research methods in sport management settings, through the development of research techniques, information gathering, proposal writing and analysis of results for decision making. Prerequisite: SEM 212.
SEM 261 PROFESSIONAL SPORTS MANAGEMENT 4 sh
Professional sport is big business, and this course provides an overview of professional sport management issues. Topics covered include marketing, sponsorship and sales, media, activity and personnel management and legal and liability issues.
SEM 305. SPORT LAW 4 sh
The United States is known as the most litigious nation in the world. In this course, students examine pertinent legal issues in sport such as contracts, personal and product liability, risk management, discrimination and human resources. The course also addresses policy development and governing bodies such as the NCAA and the U.S. Olympic Committee. Prerequisites: SEM 212 and 226.
SEM 351. SPORT MARKETING 4 sh
Effective marketing is necessary to communicate and promote facilities, programs and events. This course focuses on strategic sport marketing, consumer behavior, market-segmentation and selection, the marketing mix and the implication and control of sport marketing activities. Prerequisites: SEM 212, 226 and 232.
SEM 352. SPORT SALES AND PROMOTION 4 sh
Sales and promotion are the lifeblood of the sport and event industries. Students learn best practices for ticket sales, sponsorships, sales training, sales management, promotion, branding, advertising, public and community relations and the use of technology and social media to create deeper consumer relationships. Prerequisite: SEM 351 or MKT 311.
SEM 381. INTERNSHIP IN SPORT AND EVENT MANAGEMENT 4 sh
This course provides students with a full-time, 400+ hour experiential opportunity in a professional interest area. Students show evidence of knowledge, skills, abilities and competencies by working through a departmental advisor and an on-site agency mentor. Prerequisites: SEM major, 2.0 GPA in SEM and overall, and departmental approval.
SEM 412. SPORT FINANCE 4 sh
This course explores the many financial and economic issues within sport management. Students analyze financial and economic policies, concepts and their application in professional, intercollegiate, community and commercial sport industries. Prerequisites: SEM 351 and ACC 201.
SEM 427. EVENT MANAGEMENT 4 sh
Students apply the principles of organizational leadership and management as they relate to event planning in sport management. The class culminates in the administration of a professional event utilizing skills developed in the curriculum. Prerequisites: SEM 381 and senior standing or departmental approval.
SEM 461. SPORT LEADERSHIP AND ETHICS 4 sh
Students explore ethical leadership principles to refine critical thinking and decision-making skills. Through a seminar format, students produce a capstone project on a contemporary issue in the sport management industry. Prerequisites: SEM 381 and senior standing.
SEM 491. INDEPENDENT STUDY 1-4 sh
SEM 499. RESEARCH AND CREATIVE ACTIVITY 1-4 sh
This page was updated July 2, 2014.