This elective course provides an overview of the general management of a professional sport team including marketing, sponsorship and ticket sales, media, facility and personnel management, legal and liability issues.
Students study terminology, philosophies, history, management principles and the evolution of sport and event management. Internal and external recreation motivations for participation and relevant contemporary issues will be addressed.
This study focuses on area and facility planning and maintenance principles. This includes development of a master plan and analyzing the relationship of maintenance and planning to risk management, visitor control, vandalism and law enforcement.
Students study the principles of organization, planning and group dynamics as they apply to special event management in sport and recreation. Students also learn to identify, develop and apply component skills such as needs assessment, inventory and evaluation. Students will plan and administer an actual event.
The United States is the most litigious nation in the world. Consequently, as a major sector of the economy, managers of sport and recreation industries must be aware of component legal issues in order to operate safely and efficiently. This course will allow students to examine pertinent legal issues such as contracts, personal and product liability, risk manage-ment, gender discrimination, human resources and drug testing. Prerequisite: SEM 212.
An examination of research methods in sport and event management settings, including research techniques, defining research problems, hypotheses development, reviewing and interpreting literature, organization, and analyzing and presenting data. Prerequisites: SEM 212 and BUS 202.
This course examines the theory and pragmatic aspects of service marketing, promotions and public relations and their application to the sport and event industry. Prerequisites: SEM 212 and BUS 202.
This course presents an overview of financial and economic issues within the sport and event management industry. Topics include economic impact analysis, public and private sector resources, facility funding, sponsorship, fundraising for profit and nonprofit agencies, commercial and public recreation, collegiate and professional sport organizations. Prerequisites: SEM 212 and ACC 201.
An analysis of policy development within public and private sport and recreation settings including: professional sport, interscholastic sport, and national and international sport organizations. This course will include analyses of the implications of cultural and social issues in these varied settings. Prerequisites: SEM 212 and senior standing or permission of instructor.
Students eclectically review academic work to date and demonstrate ability to analyze contemporary issues/problems in sport and event management. Prerequisites: SEM 212 and senior standing.
This course provides students with 400 supervised hours (agency and university) of experiential exposure in the area of their vocational interest. Students demonstrate knowledge, skills, abilities and competencies in the areas of organization and administration, leadership techniques, program planning and implementation, fiscal administration, personnel development and supervision, public and political relations and area/facility planning, development and maintenance. Students will submit the following to the academic supervisor: learning objectives, weekly reports and an agency survey showing comprehensive knowledge of the agency. Arrangements with a professor must be made prior to the semester in which the internship is taken. Prerequisite: SEM major, must have junior standing and 2.0 GPA in major. Offered fall, spring and summer.
This page was updated July 19, 2013.