The marketing program at Elon’s Martha and Spencer Love School of Business seeks to produce outstanding graduates through the use of engaged classroom teaching, service learning classes, class projects, study abroad experiences and internships to transform students into knowledgeable professionals and leaders in marketing. The goal of the program is to graduate students who have exceptional communication skills, can work effectively in groups and are socially responsible in their business activities.
The program provides students with deep knowledge in the discipline so that they can successfully navigate the managerial and social process individuals and groups use to obtain what they need and want by creating and exchanging value with others. Students that complete the marketing major at Elon will be better prepared and equipped to succeed in their marketing and professional sales careers.
“While at Elon I did three internships, studied abroad once and completed undergraduate research through my honors thesis. These experiences helped me build on what I learned in classes as well as hone in on what I felt I’d like to do for my career. They also proved to be valuable experiences when it came to interviewing for full-time employment post graduation.”
Danica Shipley ’11
Analyst, The Nielsen Company
Our curriculum gives students a theoretical and practical grounding in the field of marketing. It provides integrated courses, access to best practices in the workplace and guest speakers to complement formal coursework and reinforce concepts covered in research courses.
At the end of the learning experience, students will:
• Be able to construct an appropriate marketing program for a consumer, business-to-business, or not-for-profit organization
• Know the marketer’s 4 Ps: product/service, price, place, and promotion
• Demonstrate the ability to comprehend buyers and markets
• Have fundamental knowledge of advertising, market research, and personal selling concepts and practices
• Demonstrate oral and written communication skills appropriate for a marketing professional
• Understand global marketing and cross-cultural interactions
• Apply critical thinking skills to marketing situations.
To ensure students enter the workforce as informed, productive, and socially responsible participants, marketing majors are required to put their knowledge into practice through internships and class projects. All students are required to complete an internship. Those students who select a sales focus within the marketing major must complete an internship in professional sales. This requirement will be addressed through advising and coordinated with the school’s internship coordinator.
Our marketing faculty has strong credentials in academics and research. They serve as valuable mentors guiding students to identity and pursue their passions diligently and provide strong content. In addition, our experience and global networks allow students to accelerate their growth and accomplishments by leveraging the faculty expertise, knowledge and contacts.
Marketing majors have access to and training in a range of state-of-the-art business technology. The 60,000-square-foot Koury Business Center houses computer labs, research spaces, classrooms and breakout rooms designed to enhance group discussions and activities.
The Koury Business Center includes the Chandler Family Professional Sales Center, which promotes professional selling and sales management, provides high-quality instruction to both students and sales executives and conducts research that advances the field of sales. The program’s strong sales curriculum and experiential learning component earned it the distinction as a “Top University Sales Program for 2011” by the Sales Education Foundation, a section of The Dayton Foundation established to promote university level educational programs in sales through the provision of scholarships, the creation of educational materials and other methods.
Exceptional high school students planning to major in marketing are encouraged to consider Elon’s Business Fellows program, which offers study abroad grants, hands-on consulting experience, special courses and a guaranteed paid internship at a major company among other opportunities. Twenty-five Business Fellows are selected annually. Visit the Elon Fellows programs website for more information.