The Elon Poll

About the Elon University Poll

Using a computer-assisted telephone interviewing lab on campus, Elon University conducts frequent regional and statewide surveys on issues of importance to North Carolinians as well as other southern states. Information from these polls is shared with media, citizens and public officials to facilitate informed public policy making through the better understanding of citizens’ opinions and attitudes. By conducting several public opinion surveys annually, the Elon University Poll is easily recognized as the “poll of record in North Carolina.”

The Elon University Poll ...

  • was started in 2000; polls are usually conducted three times each semester.
  • is fully funded by Elon University as a public service to citizens; it is a neutral, independent operation & does no contract work.
  • seeks to measure issues, policies, and candidate status (e.g., favorability ratings for political candidates), in addition to candidate support; we attempt to understand the “why” of citizens’ perspectives, not only “who” they support.
  • is generally conducted over several days (which is normally Monday through Thursday evenings from 5-9 p.m. EST) to ensure broad coverage and promote participation. Our results are usually released over two business days beginning the morning after we finish our survey.
  • is conducted using a stratified random sample of households derived from both wireless and landline telephone numbers.
  • uses live interviewers; our interviewers manually dial telephone numbers.
  • employs trained interviewers; these interviewers are monitored during the poll to ensure instrument administration and data entry integrity.
  • has a CATI system software (computer-assisted telephone interviewing) and a 40 station survey laboratory; each station is equipped with survey software and computers networked by a dedicated server.

Topics Since 2005

  • Alcohol Beverage Control (ABC) System
  • Annexation
  • Banking/Financial Industry Regulation
  • Budget and Taxes in North Carolina
  • Political Candidate Qualities
  • Cell Phone Use While Driving
  • Climate Change
  • Community and Government Service Satisfaction
  • Death Penalty
  • Death Penalty Moratorium
  • Digital Television Conversion
  • Drought and Water Conservation in North Carolina (Elon University Public Relations Group)
  • Economic Stimulus
  • Economy
  • Education and School Programs (Alamance-Burlington School System)
  • Education in North Carolina
  • Energy and Conservation
  • Environment
  • Environmental Pollution
  • Finance and Tax Structure in North Carolina
  • General Assembly Television
  • Government Ethics
  • Government Trust and Corruption
  • Gun Control and Regulation
  • Healthcare Reform
  • Hurricane Preparedness in N.C. and South Atlantic States
  • Immigration
  • Judicial Selection in North Carolina
  • Juvenile Justice
  • Labor Unions
  • Minimum Wage
  • Motor Vehicle Solicitation (City of Burlington, N.C., Police Department)
  • Offshore Oil Drilling
  • OLF (Outlying Landing Field in Eastern North Carolina)
  • Open Government (N.C. Open Government Coalition)
  • Personal Economic Situations
  • Philanthropy and Charitable Giving
  • Political Advertising
  • Political Institutions (N.C. General Assembly and U.S. Congress)
  • Public Education Leadership in North Carolina
  • Public Financing of Elections
  • Public School Vouchers
  • Religion
  • Same Sex Marriage
  • Smoking Ban (N.C. Department of Public Health, Division of Tobacco Prevention)
  • State Lottery
  • State and Local Taxes
  • Stem Cell Research
  • Tea Party
  • Toll Roads in N.C.
  • Transportation Issues/Policy in N.C.
  • Urban and Regional Rail
  • Video Poker