School of Communications

Barbara Miller

Barbara MillerAssistant Professor of Communciations
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Areas of Expertise

Barbara Miller's research delves into the messaging that companies and industry trade groups use to influence public opinion, policy debates, and/or legislative outcomes. Miller's work focuses on how audiences react to and are influenced by corporate advocacy messages, a type of advertising/public relations used by corporations to respond to societal concerns that may result in low credibility and trust among segments of an organization’s audience. Unlike traditional marketing, which focuses on promoting a business’s products or services, these campaigns arise in cases where a business’s products or production processes are seen as harmful or risky, and/or when a business or industry must recover from a public relations crisis, such as an environmental disaster or controversy. She also has expertise in crisis communication and environmental communication and is co-author of a textbook used in introductory statistics.


PhD in Journalism & Mass Communication, University of North Carolina at Chapel Hill
MS - West Virginia University
BA - West Virginia University

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