Elon University & Creative Loafing Charlotte

Students from the School of Communications traveled to Charlotte, N.C., to help the city's largest alternative weekly newspaper cover the Democratic National Convention on the same day as President Barack Obama's nomination acceptance speech.

Led by instructor Colin Donohue, seniors in the fall semester “Multimedia Journalism” course conducted interviews, captured photos, filmed video and engaged audiences via social media for Creative Loafing Charlotte.

Creative Loafing focuses its coverage on news, features, culture, arts and entertainment, and Elon students tracked down stories that ranged from hard news, such as local reactions to the move of Obama’s acceptance speech into the Time Warner Cable Arena, to lighthearted features exploring the types of political merchandise hawked at the convention - and why people decide to buy it.

The Creative Loafing partnership offered students an opportunity to take what they learn in the classroom and use it for a professional media organization covering one of North Carolina’s biggest stories of the year. Creative Loafing distributes 46,000 copies each week to hundreds of locations in Charlotte, and combined with its website, stories reach more than 276,000 readers.

Watch and read some of their work here.

If you had a Super PAC, what would you name it? (Story and video by Lindsay Kimble, Luke LeSourd and Natalie DuPuis)


Political gaffes: A bif effing deal ... or not? (Story and video by Gabriela Szewcow and Doug Williams)


Puchasing power: Vendors, customers support candidacy of Obama through merchandise (Story and video by Caitlin O'Donnell and Scarlett Fakhar)


Obama fever lacking compared to 2008 (Story and video by Kassondra Cloos, Stephanie Petrich and Madelyn Smith)


Women voters respond to First Lady's Speech (Video by Ronda Ataalla and Shakori Fletcher)